News & Advice for Marketing, Web & SEO

Goodbye Sales Cycle. Hello Buy Cycle.

Obvious statement: most sales people and business owners are focused on hitting sales targets. But targets are not only about ‘how much’. They’re also about ‘when’. “I really need to hit my target this month. So how about I cut...

How to create excellent and engaging email newsletters

As you may know, here at C4B Media we offer a ‘full service’ email newsletter service. So over the years we’ve learned a few things about what works – and what doesn’t. For your email newsletter to “work”, it must...

What Is Marketing Automation?

A classic problem faced by many B2B marketers is that they generate prospects who are interested in purchasing – but just not right now. Hungry business owners and sales people are mostly interested in qualified leads – where qualified equals...

Keep Up With The Market Or Disappear

Keep up with the market or disappear I was at the “Technology for Marketing and Advertising” (TFM & A) event in London last week. An excellent marketing tradeshow, with many experts and luminaries talking about the latest and greatest trends...

5 Reasons You Need a Marketing Plan

Is your company good at at marketing? Who buys your products or services? Why do they buy them? How do you find new customers? And how do they find you? Are they happy? If you can answer these questions, you...