Our Latest Marketing News Insights and Podcast

Google have released the below infographic which outlines ‘The New Multi-Screen World’ and introduces the concept that consumers move between multiple devices when completing their goals online: With this in mind, we thought we’d take a look at marketing in...

Any SEO campaign should always start with in-depth and thorough keyword research in order to outline the most suitable search terms for a marketing campaign to focus upon. It is absolutely vital, however, that searcher intent is kept at the...

As touched upon in our recent blog post which took a look at our top three 2014 SEO predictions, we strongly believe that Google Plus is going to become an even more vital part of any digital marketing campaign over...

Now a couple of weeks into 2014, we thought it only fitting to put together our top three SEO predictions for the year ahead, outlining what we believe is in store for webmasters and marketers alike over the next 12...

Landing page optimisation, also called conversion rate optimisation, is about getting people who arrive on your website pages to take some kind of desired action. You’ve already spent your valuable marketing budget on driving visitors to your landing pages from Google...

When it comes to your home page copy, one size doesn’t fit all. In fact if you write your own content for your website home page, it’s tempting to try and be all things to all people too quickly. Either...

When we produce our weekly or monthly SEO blog articles for our clients, we’re often asked why we don’t try harder to make them more ‘promotional’ in tone. Isn’t a blog’s purpose to sell? To promote? To advertise? Indirectly maybe....

The media has been buzzing with activity since the couple announced Kate was pregnant on 3 December 2012. With the vast coverage we wonder at the number of Royal correspondents within the British media! There have been articles ranging from...

The British Chambers of Commerce recently reported that UK business confidence is at a six-year high.  Shortly afterwards, the IMF said that the UK economy is in recovery, and revised its growth forecast for 2013 upwards. Now we have the...

There are only a few days to go until the Royston Open Secrets event and we can hardly contain our excitement! Here, at C4B Media, we’re putting the final touches to our stand. We’ve cut the grass, we’re painting the...

With predictions that mobile internet use will overtake desktop internet usage by 2014, it seems like the right time to think seriously about a “responsive” website for your business. Of course the statistics vary according to whose reports you read....