Search Engine Optimisation

Why do you need an SEO agency?

In today's digital world, having a strong online presence is crucial for the success of any business. However, with so many competitors online, it can be challenging to stand out. This is where search engine optimization (SEO) comes in. SEO is the process of optimizing your website and general web presence, to rank higher in organic search results (SERPs) in Google and other major search engines. Our agency provides tailored SEO solutions to businesses in Hertfordshire, Cambridge and beyond, whether you're a small business targeting local traffic or a large corporation needing to reach a national or global audience. To find out how our expert SEO services can help improve your online presence and increase the volume and quality of users to your website, you can use the quick links below:

• Understanding our SEO services
• Benefits of choosing C4B Media as your SEO agency
• How our SEO services work
• Examples of important SEO services
• SEO services summary

Understanding our SEO services

At C4B Media, we provide customized SEO solutions based on your business needs and goals. Our team of experts will analyse your website and develops a strategy that is tailored to your specific industry and target audience. Our goal is to improve the visibility of your website on search engines like Google and Bing. By doing so, you can attract more organic traffic to your website, ensuring this traffic is of high quality and results in increased leads and sales.

Benefits of choosing C4B Media as your SEO agency

• Local Expertise: We have a decade of experience and knowledge of the local market in Hertfordshire and Cambridge, we know the local audience and have a proven track record.
• National and International Expertise: We have helped many business expand into wider markets and new countries, and have helped large corporations compete at the highest level.
• Staying Ahead of the Curve: We stay up-to-the-minute with all the SEO trends and tools; from Google's continual algorithm updates, to AI content creation, your website will continue to be optimised using our latest knowledge.
• Tailored Solutions: One size does not fit all and this is as true for SEO as it is for anything else. We take into account your business, your sector, your location and your goals to provide a truly custom SEO service.
• Measurable Results: We use data-driven techniques to track the progress of your website's SEO performance, choosing the most appropriate measures for your goals, from keyword ranking to traffic, engagement and sales.

How our SEO services work

Whether we are building your new website or working on your existing site, there are a few steps we take for any SEO client. An audit is performed to check all the on-site SEO basics, including meta tags, headings, content, internal linking, page load speed, image optimisation, indexing issues, accessibility, mobile usability, best practices and much more. This is usually followed by an SEO setup, to fix any issues found in the audit, improve scores in Google's tools, perform keyword research and apply the results to the content and major html elements. We also look at local search, setting up or improving business listings, backlink profiles and general visibility. From there, we can move onto planning the next steps, drilling down into the details which separate the us from your average SEO provider.

Examples of important SEO services

Keyword research

What words and terms do your potential customers use when searching online for services and products like yours? We’ll leverage cutting edge techniques and tools to find the right words for existing content, along with brand new opportunities.

Link strategy

We all know backlinks and external links are important to a well optimised website, but did you know that internal linking can be even more powerful? We look at your internal linking structure, the anchor text used and check for broken links and redirects, fixing and improving as we go.

Competition review

How are your competitors getting found? What subjects do they cover and what keywords do they use? What sites link to them and how do they use social media? Our SEO competitor analysis will provide the answers, before our experts provide the strategy to beat them at their own game.

Content strategy and creation

Your website content should be relevant, useful and interesting to your audience, but it should also satisfy Google's all-important E.A.T. - expertise, authoritativeness and trustworthiness. Through high quality content creation that covers your key subjects thoroughly and expertly, we can help your site meet these strict requirements.