Blog - Digital Marketing

The end is in sight, but businesses are still being affected by the latest lockdown. Here's our top 5 tips for what you can be doing to market your business during the latest UK lockdown.

If you’re a small business owner wondering how to gain more market awareness and brand visibility, this article is for you. The typs in this article don’t require you to spend money on marketing – but of course you will...

  Social media trends and platforms come and go, but for pure reach, Facebook continues to tower over all others, making it an unrivalled channel for marketing to large groups of highly profiled individuals. The numbers speak for themselves. Some...

If you’re thinking about a new website, one of the first questions you’ll be asking is “How much is it going to cost?” Of course, budget is a key factor. Many business owners and marketing execs aren’t sure what sort...

If you’ve seen any of our recent blog articles, you’ll know that most of them incorporate a series of points about how to do something specific right or better, e.g. design a landing page, improve your SEO or supercharge your...

In 2019, competition between B2B companies for every new customer is likely to be tougher than ever. Your website needs to stand out from the crowd, and as part of that you need content that’s fresh, current and which clearly...

In today’s busy, information-crammed world, you’ve got just seconds to hook your website visitors. If the content is too dense, or your product benefits too obscure, you can expect a high bounce rate and no conversions. It’s obvious your site...

In case you hadn’t noticed, buyer behaviour is changing. Statistics everywhere back this up. For instance, according to CloudCraze, 89% of B2B businesses attribute their growth to ecommerce; and 48% of B2B businesses sell their full product range online. Furthermore,...

Bob Dylan sang ‘Times, they are a changing’ at a slow pace on his guitar back in ‘64. It’s a timeless tune. However, today’s rhythm demands a faster pace – all conducted by the algorithms of social media. The vast...

If you’re a small business owner then you know the importance of local trade. While the internet has certainly opened doors for nationwide and international commerce, many service-based businesses still rely heavily on footfall and local reputation.  Before the days...

Could 2017 be the year we finally catch up with the future? We’ve been looking a lot recently at marketing trends for 2017: Website Design Trends in 2017, What to Expect For Digital Marketing in 2017 and The Future of...

As we all get used to the term “President Trump”, analysts are raking over how he confounded the pundits. Whether you feel Hillary lost the election despite winning the popular vote, or that it’s not fair because nearly half of Americans...