Blog - Digital Marketing

Marketing departments in every organisation need to produce regular performance and analysis reports to satisfy managers that their marketing budget is generating a return. Data on website visitors, their source and behaviour is often a key component of marketing reports,...

Developed by the Japanese automotive company Denso Wave, QR Codes are machine-readable barcodes made up of a combination of black and white squares. They're designed to store URLs or downloadable content and are accessed by the cameras of smartphones.

Come and join our Marketing team as our brand-new Social Media Executive! After much growth over the last year, we’re looking to strengthen our social media agency expertise with an extra pair of hands – hopefully you! This means you,...

The end is in sight, but businesses are still being affected by the latest lockdown. Here's our top 5 tips for what you can be doing to market your business during the latest UK lockdown.

If you’re a small business owner wondering how to gain more market awareness and brand visibility, this article is for you. The tips in this article don’t require you to spend money on marketing services – but of course you...

  Social media trends and platforms come and go, but for pure reach, Facebook continues to tower over all others, making it an unrivalled channel for marketing to large groups of highly profiled individuals. The numbers speak for themselves. Some...

If you’re thinking about a new website, one of the first questions you’ll be asking is “How much is it going to cost?” Of course, budget is a key factor. Many business owners and marketing execs aren’t sure what sort...

If you’ve seen any of our recent blog articles, you’ll know that most of them incorporate a series of points about how to do something specific right or better, e.g. design a landing page, improve your SEO or supercharge your...

In 2019, competition between B2B companies for every new customer is likely to be tougher than ever. Your website needs to stand out from the crowd, and as part of that you need content that’s fresh, current and which clearly...

In today’s busy, information-crammed world, you’ve got just seconds to hook your website visitors. If the content is too dense, or your product benefits too obscure, you can expect a high bounce rate and no conversions. It’s obvious your site...

In case you hadn’t noticed, buyer behaviour is changing. Statistics everywhere back this up. For instance, according to CloudCraze, 89% of B2B businesses attribute their growth to ecommerce; and 48% of B2B businesses sell their full product range online. Furthermore,...

Bob Dylan sang ‘Times, they are a changing’ at a slow pace on his guitar back in ‘64. It’s a timeless tune. However, today’s rhythm demands a faster pace – all conducted by the algorithms of social media. The vast...