Blog - Marketing Planning

Whether you’re hosting a live seminar, running a webinar or sponsoring or exhibiting at an industry tradeshow, every event is an opportunity to capture leads. Here’s how you can maximise your lead generation for future events.

Competitor analysis can feel like a daunting task, but it’s one of the most important steps for any SME business looking to grow. If you don’t know who your competitors are, how they position themselves and what they’re doing well, you’ll struggle to carve out your place in the market.

By simplifying your strategy, you leave space for those organic, unplanned moments of magic that can shape your business in unexpected ways.

Learn why re-purposing content is essential for SMEs. Save time on content planning and strategy while maximising your resources effectively.

The article conveys why a robust and cohesive brand strategy is such a cornerstone of business success.

What next for marketing in the COVID-19 crisis? June 10th was the deadline for decisions on furloughing employees. So if you furloughed any of your marketing staff before then, you might soon be doing some soul searching about when to...

If you’re thinking about a new website, one of the first questions you’ll be asking is “How much is it going to cost?” Of course, budget is a key factor. Many business owners and marketing execs aren’t sure what sort...

Marketing is one of those business functions that you can have a go at. If it doesn’t go particularly well, you may get away without doing too much harm to your business. But to take it to the next level...

The end of the year is fast approaching and as we prepare to say goodbye to 2017 there’s no better time to plan for an exciting year ahead. However, with so many marketing channels available to you, creating a marketing...

Christmas is a distant memory; we’re starting to think about booking our summer holidays and we’ve only mistakenly put 2016 as the year once in the last week! It’s safe to say we’re firmly entrenched in 2017 now and hopefully...

We’re seeing an all-time high for start-ups in the UK, with new companies being registered at a record pace of 80 an hour. According to research from StartUp Britain (a Government-backed national enterprise campaign) 342,927 new businesses were registered with...

It feels like many people will be happy to see the back of 2016, with articles dubbing it ‘one of the worst years in history’ since as early as July! Eager to put 2016 behind us, we’ve been looking forward...