Blog - Marketing Planning

The article conveys why a robust and cohesive brand strategy is such a cornerstone of business success.

What next for marketing in the COVID-19 crisis? June 10th was the deadline for decisions on furloughing employees. So if you furloughed any of your marketing staff before then, you might soon be doing some soul searching about when to...

If you’re thinking about a new website, one of the first questions you’ll be asking is “How much is it going to cost?” Of course, budget is a key factor. Many business owners and marketing execs aren’t sure what sort...

Marketing is one of those business functions that you can have a go at. If it doesn’t go particularly well, you may get away without doing too much harm to your business. But to take it to the next level...

The end of the year is fast approaching and as we prepare to say goodbye to 2017 there’s no better time to plan for an exciting year ahead. However, with so many marketing channels available to you, creating a marketing...

Christmas is a distant memory; we’re starting to think about booking our summer holidays and we’ve only mistakenly put 2016 as the year once in the last week! It’s safe to say we’re firmly entrenched in 2017 now and hopefully...

We’re seeing an all-time high for start-ups in the UK, with new companies being registered at a record pace of 80 an hour. According to research from StartUp Britain (a Government-backed national enterprise campaign) 342,927 new businesses were registered with...

It feels like many people will be happy to see the back of 2016, with articles dubbing it ‘one of the worst years in history’ since as early as July! Eager to put 2016 behind us, we’ve been looking forward...

We are currently nearing the end of a 6-month stint providing outsourced marketing services for a long-term client of ours – Equisys. Ahead of a particularly intense period of committed marketing activity, Equisys realised they needed additional marketing resource, that...

Facebook is the world’s most successful social network, one that’s continued to go from strength to strength as others have fallen by the wayside. Perhaps one contributing factor to their enduring success is that, despite constantly evolving and developing the...

Many people equate summer with longer days, for me it’s shorter travel time to work. As soon as the schools break up, I get an extra 15 minutes in bed and still arrive at the office on time. In my...

The phrase “Facebook at work” used to suggest people spending time catching up on the social network rather than actually doing their job. Many companies were so concerned about the potential distraction that they rushed to produce social media use...