Our Latest Marketing News Insights and Podcast

By Nel Berger, 22 October 2014

By Sadie Moden, 21 October 2014 Spooky fact #1. Bite-sized or a feast? With so much information being constantly fed to us, short, punchy, bite-size content of 300-500 words has, up until now, been deemed as the ideal length. As...

By Simon Brooks, 15 October 2014 Marketers tend to focus on ‘market share’. They should focus more on “attention share”. Getting people to take notice of their messages. Notice, pay attention, listen, watch, read, buy. Last year’s Econsultancy Marketing Budgets...

Digital Marketing infographic produced by Emily Sands, Media Studies BA (Hons) student at Anglia Ruskin University, during work experience placement at C4B Media

There’s been a lot of coverage in expert blog circles about the remarkable similarities between Social Media Marketing (SMM) and Word of Mouth (WOM). Actually some experts add the word ‘marketing’ to ‘word of mouth’ to create Word of Mouth...

We often see articles proclaiming that certain forms of marketing are ‘dead’ and that others, such as digital marketing are “the future” of marketing. The latest claim is that “SEO is dead”. All such bold statements are taken with a...

From your profile picture to voluntary experiences, here are some key reminders of important ways to make your LinkedIn profile the best it can be:

Already in 2014, we’ve seen Matt Cutts announce that guest blogging is dead and Google penalise the popular guest blogging platform My Blog Guest however what does that mean for marketers using the approach as a way to grow their brand online and demonstrate...

When Cafcass (Children and Family Court Advisory and Support Service) approached C4B Media to design and manage the production of  a ‘story wall’ our designers needed no encouragement. Their creative juices just flowed! Bespoke story wall with children at the...

LinkedIn has, since the outset, been a dark horse in the social media race watching the likes of Twitter and Facebook gallop out in front. But take a closer look; by stealthily adding more features and capabilities to their profiles,...

According to a recent prediction by EMarketer, the time which the UK population spend browsing and using digital devices such as laptops, mobile phones and tablets is set to overtake the time spent watching TV this year. As such, there’s still...