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Digital Marketing infographic produced by Emily Sands, Media Studies BA (Hons) student at Anglia Ruskin University, during work experience placement at C4B Media

There’s been a lot of coverage in expert blog circles about the remarkable similarities between Social Media Marketing (SMM) and Word of Mouth (WOM). Actually some experts add the word ‘marketing’ to ‘word of mouth’ to create Word of Mouth...

We often see articles proclaiming that certain forms of marketing are ‘dead’ and that others, such as digital marketing are “the future” of marketing. The latest claim is that “SEO is dead”. All such bold statements are taken with a...

From your profile picture to voluntary experiences, here are some key reminders of important ways to make your LinkedIn profile the best it can be:

Already in 2014, we’ve seen Matt Cutts announce that guest blogging is dead and Google penalise the popular guest blogging platform My Blog Guest however what does that mean for marketers using the approach as a way to grow their brand online and demonstrate...

When Cafcass (Children and Family Court Advisory and Support Service) approached C4B Media to design and manage the production of  a ‘story wall’ our designers needed no encouragement. Their creative juices just flowed! Bespoke story wall with children at the...

LinkedIn has, since the outset, been a dark horse in the social media race watching the likes of Twitter and Facebook gallop out in front. But take a closer look; by stealthily adding more features and capabilities to their profiles,...

According to a recent prediction by EMarketer, the time which the UK population spend browsing and using digital devices such as laptops, mobile phones and tablets is set to overtake the time spent watching TV this year. As such, there’s still...

Google have released the below infographic which outlines ‘The New Multi-Screen World’ and introduces the concept that consumers move between multiple devices when completing their goals online: With this in mind, we thought we’d take a look at marketing in...

Any SEO campaign should always start with in-depth and thorough keyword research in order to outline the most suitable search terms for a marketing campaign to focus upon. It is absolutely vital, however, that searcher intent is kept at the...

As touched upon in our recent blog post which took a look at our top three 2014 SEO predictions, we strongly believe that Google Plus is going to become an even more vital part of any digital marketing campaign over...