Websites designed to attract, engage and convert visitors.
Recommended Web Design in Hertfordshire and Cambridge
We're a Hertfordshire-based web design agency located near Cambridge. We design, develop and maintain bespoke, user-friendly websites for clients of all sizes and sectors. Our team can provide expert web design services to your business, whether you're a local firm in Cambridge or Hertfordshire, a national chain or a global brand.
We understand all the benefits a well-designed website can bring to your business, not least attracting more potential customers. That’s why we focus on every detail of the website development process, not just the surface level design, as many other design agencies do.
By combining our extensive design skills with the latest web building techniques and advanced SEO services, we create stunning looking websites that work for your business, ticking all the boxes for Google’s ever-evolving algorithm.
All our sites are built on WordPress using a custom theme adapted to suit each client's specific needs.
Do you need a blog? How about a custom booking platform or ecommerce website? Your business is unique, so your website should be too.
Fully bespoke websites, built cleanly and efficiently, with intuitive usability creating the ultimate user experience.
WordPress is the leading content management system (CMS) in the world with a user-friendly admin area that enables easy website maintenance and ensures support far into the future.
Our bespoke WordPress framework leverages the excellent core features and takes them to another level. This includes everything from a thorough SEO setup and advanced Schema markup, through to web-friendly media formats (such as WebP images) and high level security features. We constantly develop our theme, adding new elements as soon as they are supported, keeping our clients’ wesbites ahead of the development curve.
Responsive Website Design and Mobile Usability
Every website should be responsive and we use Google’s Mobile-Friendly testing tool to ensure no elements are wider than the screen, clickable elements are spaced far enough apart and all text is large enough to read. We claim all our sites in Google Search Console, so if any usability issues crop up at a later date, we are informed instantly and can apply the appropriate fix.
But that is just the minimum requirement to be ranked by Google. A great website should be thought about and developed for every popular screen size, keeping navigation around the site intuitive.
Beyond the web page layout itself, broadband speed may also be slow. We've developed a range of techniques to ensure our sites load quickly, from image optimisation and specialist caching to optimised YouTube embeds and file compression.
The Web Design Process
So to make sure your website really works for your business, we need to understand your goals and develop the site around them. That's why setting up a meeting to discuss your requirements is the first step.
The website strategy we develop is specific to client requirements. If you are an established business with an existing site, we analyse what has been working and what needs improving to maximise its potential. For start-ups, we use our experience to make decisions based on past successes with other sites.
In either case, we also use competitor research to confirm what is working for others.
To help your site stand out from the crowd, we can use our creative services such as bespoke illustration and graphic design for digital to give your existing brand a full refresh or create new branding from scratch. The design will be carried through not just your website but all other platforms across the web, such as social media and business listings.
How we’ll develop a website to WOW your customers
We’ll optimise your content, images and keywords so your website ranks high in search engines
We’ll create offers and calls to action to engage your visitors and draw them to conversion pages
We’ll optimise your landing pages so they convert visitors, by persuading them to take action.
Website Hosting and Maintenance
Once your site is built and ready to launch, all that remains is to set up your hosting. Our high-end, dedicated hosting hosting solution is available only to our web design clients. Using the common cPanel dashboard for ease of use and a high level of bandwidth, our platform ensures no compromise on speed or security.
All clients on one of our hosting packages receive ongoing maintenance as part of the monthly fee. WordPress is constantly being updated, so it is vital that WordPress websites are kept up to date with the latest version, both for compatibility and security. All plugins must also be kept up to date for the same reasons. We take care of all of this for you, ensuring there are no nasty surprises down the road. If a plugin used on your site does become unsupported, we will find a new solution to retain the necessary functionality.
Where does your website fit in your digital marketing plan?
To attract website traffic and improve your website’s keyword ranking positions, why not use our search engine optimisation services? We can help align your website content with a super social strategy too!