Websites designed to attract, engage and convert.
Recommended Web Design in Hertfordshire and Cambridge
We're a Hertfordshire-based web design agency located just outside Cambridge. We have designed, developed and maintained bespoke, user friendly websites for clients of all sizes, in a wide range of industries. Our team are here to provide expert web design services to your business, whether you're a local firm in Cambridge or Hertfordshire, a national chain or a global brand.
We understand the significant benefits that a well designed website can bring to your business, not least of which is attracting more potential customers. That’s why we look at every element that is part of the website development process in detail, rather than purely focusing on the surface level design, as is all too common with design agencies. We help to launch brands using our extensive design skills combined with the latest web building techniques and advanced SEO services.
Although we pride ourselves on creating stunning looking websites, what sets us apart is our bespoke framework, which ticks all the boxes for Google’s ever evolving algorithm. We build all our sites on WordPress, using a custom theme that is adapted to suit each business’s specific needs. Do you need a blog? How about a custom booking platform? Or even a custom functionality that has never been done before! Your business is unique, so your website should be too. Fully bespoke websites, built cleanly and efficiently, with intuitive usability, creating the ultimate user experience.
WordPress is the leading content management system (CMS) in the world, and for very good reason. Not only does it provide a user friendly admin area for easy website maintenance, being such a popular platform ensures support far into the future. Our bespoke WordPress framework leverages the excellent core features and takes them to another level. This includes everything from a thorough SEO setup and advanced Schema markup, through to web friendly media formats (such as WebP images) and high level security features. We constantly develop our theme, adding new elements as soon as they are supported, keeping our clients’ wesbites ahead of the development curve.
Responsive Website Design and Mobile Usability
All good websites are responsive these days and we use Google’s Mobile-Friendly testing tool to ensure that no elements are wider than the screen, clickable elements are spaced far enough apart and all text is large enough to read. We claim all our sites in Google Search Console, so if any usability issues crop up at a later date, we are informed of this instantly and will apply the appropriate fix. But that is just the minimum requirement to be ranked by Google. A great website should be thought about and developed for every popular screen size, making full use of the space available and keeping navigation around the site intuitive.
Beyond the content layout itself, smartphone users may not be accessing a site over a very good connection. We have developed many techniques over the years to help a site load quickly even in less than ideal conditions. From image optimisation and various types of caching, to optimised YouTube embeds and file compression. Again, we use a Google testing tool, called PageSpeed Insights, along with a third party tool called GTMetrix. You can find out more about our techniques on our SEO services page.
The Web Design Process
We are not “just” your average web design agency. We’re a super friendly bunch of digital marketers, designers, copywriters and developers with decades of experience. We love to talk to our clients and setting up a meeting to discuss your requirements is the first step. In order to make sure your website really works for your business, both functionally and strategically, we need to understand your goals and develop the site around them.
Website strategy takes on different forms depending on the starting point. If you are an established business with an existing site, we can use this to see what has been working, what needs improving or completely restructuring, in order to maximise its potential. If you are a new start-up, we can use our vast experience to help guide the design process and make decisions based on past successes with other sites. In either case, competitor research is another essential part of the process and can confirm what is working for others.
To help your site stand out from the crowd, why not make use of our creative services, such as bespoke illustration and graphic design for digital. We can give your existing brand a full refresh or even help create your brand from scratch. The design language will be used throughout your website and all other platforms across the web, such as social media and business listings.
How we’ll develop a website to WOW your customers
We’ll optimise your content, images and keywords so your website ranks and is found in search engines
We’ll create offers and calls to action to engage your visitors and draw them to conversion pages
We’ll optimise your landing pages so they convert visitors, by persuading them to take action.
Website Hosting and Maintenance
Once your site is built and ready to launch, all that remains is to set up your hosting. We offer a high-end dedicated hosting solution, that is only offered to our web design clients. Using the common cPanel dashboard for ease of use and a high level of bandwidth, our platform ensures no compromises are made with speed or security.
All clients on a hosting package with us receive ongoing maintenance as part of the monthly fee. WordPress is constantly being updated and it is vital that websites using WordPress are kept up to date with the latest version, both for compatibility and security reasons. All plugins being used must also be kept up to date for the same reasons. We take care of all of this for you, ensuring there are no nasty surprises down the road. If a plugin that is used on your site does become unsupported, we will also find a new solution to retain the necessary functionality.
Where does your website fit in your digital marketing plan?
To attract website traffic and improve your website’s keyword ranking positions, why not use our search engine optimisation services? We can help align your website content with a super social strategy too!
Memorable marketing for this season and beyond
At C4B Media we want to assure you that you can trust us to look after your data.
Our Privacy Statement and Collection of Personal Data policy provide information about how we collect, use and store your data.