Published 20th July 2013 | Marketing Agency, Marketing Management

Time to Dust Off The Marketing Budget?

The British Chambers of Commerce recently reported that UK business confidence is at a six-year high.  Shortly afterwards, the IMF said that the UK economy is in recovery, and revised its growth forecast for 2013 upwards.

Now we have the news that the UK housing market is on the up again.

What does this mean for us as marketers and for businesses in general?

The instant sense is that now might be the time to consider an ever-so-slight loosening of the marketing purse strings.

But let’s not get carried away.

If there’s one thing marketers – and in fact cost-conscious businesses everywhere – have learned in the last 5 years, it’s how to be smarter with less. How to get more bang out of every marketing buck that our CFO grudgingly signs off in our budget.

How to squeeze every last drop of juice from the lemon.

There are all sorts of signs that the global economy is showing signs of recovery. The signs have been picked up by research company Gartner, who report that “43% of marketers confirm their budgets will increase in 2013“.

If you’re a marketer with a budget on ice, it’s probably a good time to open the freezer door and let it start thawing out. Or at least, time to start putting in a business case to release more funding.

Have a look around. If you get the sense that your competitors are already doing the same, get ready to sharpen up your branding, messaging and communications to gain attention, visibility and market share.

Are you ready?

If you need a few ideas to get ahead, you can always give us a call.

Call us on 01223 750236 or email us for an initial chat about all your creative, branding and communications needs.

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