Blog - Email Newsletters

Cybercriminals are becoming increasingly sophisticated, making it more difficult than ever for unsuspecting email recipients to identify phishing attempts and malicious content. While some scam emails may be glaringly obvious, others are subtle and can catch even the most cautious individuals off guard.

Email marketing remains a powerful tool for businesses to connect with their audience. But what exactly is email marketing and why is it still relevant?

If you want your audience to look forward to reading your email newsletters, use these seven top tips as a checklist to make sure you’re not wasting your time.

2017 has been quite a year for trends. From a lifestyle point of view, it’s brought us unicorns in abundance, relaxation with the Danish ideology of Hygge and a glimpse into the future with AI greatly influencing daily life, both...

C4B Media are asking the local community to help bring a little festive cheer to those in need this Christmas by supporting it’s Reverse Advent Calendar. The team at C4B Media are working with Royston Food Bank to deliver it’s Christmas food...

As adults we spend more than 43 days online every year, or 58 days if you’re a teenager. Add that to the time we spend watching TV and working on laptops for more hours a week than we sleep! So,...

Content marketing is the lifeblood of most online businesses, and should be at the heart of online promotional activities whether you’re a small business or a large international brand. There are many good reasons for using content marketing and in...

By Simon Brooks, 4 September 2015   One of the most frequently asked questions among marketers who include blogs and articles in their marketing plans is “How long should my blog or article be?” The answer seems to be something...

LinkedIn has, since the outset, been a dark horse in the social media race watching the likes of Twitter and Facebook gallop out in front. But take a closer look; by stealthily adding more features and capabilities to their profiles,...

As you may know, here at C4B Media we offer a ‘full service’ email newsletter service. So over the years we’ve learned a few things about what works – and what doesn’t. For your email newsletter to “work”, it must...