Content marketing in a nutshell
Blogs, articles, videos and digital PR showcase your expertise.
Using content in your marketing helps build the credibility of your brand. At the same time, you’re providing useful information to your customers.
What does it mean for your business?
Great content on your website is helps boost your SEO and attract more traffic. Your blogs can be shared on social media to drive engagement and sent to your database via e-newsletters.
It’s an all round winning strategy to influence your target market.
Content marketing in action
Cybersecurity specialists Foursys needed a content strategy to build awareness for their security seminars and services.
C4B Media worked with the marketing director to create a content editorial plan including blogs, whitepapers, emails and an animated video. The content was used to show case Foursys skills and expertise and position the business as the pre-eminent cybersecurity integrator in the South East UK. Read the case study.
Content marketing strategy
Let’s start with a strategy and plan.
That means defining what sort of content will work best, who it should be aimed at and the channels to share and promote it.
C4B Media will conduct insight research on how your competitors use content. We’ll profile your audience to understand their information needs. And we’ll develop a content plan to meet them.
Our designers and writers will then deliver your content to a defined editorial plan.
Then we’ll optimise and target your content, sharing it with relevant audiences using a range of channels.
Content production: Copywriting for blogs & articles
Once we know who to engage with we’ll:
- Devise your content and editorial plan to engage your audience
- Produce original article content written by our expert copywriters
- Generate an article synopsis for each piece of content
- Ensure keyword analysis and optimisation through the article
- Post each article on your website or deliver to you ready for upload
- Source suitable images to support each article.
Something interesting here? Join us for a cuppa to find out more...