We often see the most successful brands pride of place on the front covers of hit magazines, or claiming that number one spot on trusted review sites.

But how do they get there? The key to securing the best coverage for your brand is PR.

PR, or Public Relations, is used to get your brand and story in front of the media. It covers radio, TV, broadsheets, magazines, awards, and both print and digital publications. In short, PR can help you:

  • Reach new audiences and acquire new customers
  • Improve SEO (search engine optimisation) and help your brand rank higher in search results
  • Build brand authority and customer confidence through trusted publications 
  • Increase brand awareness and credibility

Managing media relations

Our experienced team has built up a number of strong relationships with journalists across a wide array of publications, industries and platforms.

Through these media relations, we can get competitive rates on advertisements, exclusive opportunities, and additional benefits.

There are a number of different PR services we can offer to help you grow your brand and audience. One popular option is proactive PR, which involves our expert team reaching out to their network of journalists, editors and writers to promote your brand across target publications. Another option is responsive PR, where journalists send their requests to us and we pitch your brand to relevant enquiries.

The PR process

Like all good marketing campaigns, PR begins with thorough research and strategic planning.

We will first discuss your brand, including your story and products/services, as well as your target audience, long and short term goals, and advertising budget. With this information, we will be able to identify target publications, budgeted opportunities and recommended PR activity.

By working closely with our media relations, we will be able to give you realistic expectations of KPI’s, including reach, demographics and ROI. Through our research, we will determine how we can provide you with optimal results for your budget, and which publications will put your brand in front of the right people.

From there, our experienced team can write tailored press releases to send out, alongside personalised emails, to our database of over 300 journalists. We are also able to create advert graphics, write editorial features, and liaise with the publication right up until release in order to get the most out of your coverage.

Where does PR fit in your marketing plan?

While email marketing, SEO, social media and other forms of marketing are integral to your brand’s growth and success, without PR they face certain limitations.

In order to reach entirely new audiences, you need to get your brand in key publications.

In the eyes of the consumer, a glowing review from a trusted publication is more credible than the product description on your own website. Customers have faith in awards logos, accolades and testimonials, so it’s important to have these weapons in your arsenal.

Talk to us today to find out how your brand can benefit from our award-winning PR services.

Our PR Services Team

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