Blog - Blog Creation

Writing an article is easy. Just fill a page with 1000 words, right? Writing a compelling blog that people will actually want to read is a bit trickier, of course, but with practice, the right topics and a touch of...

Content marketing is the lifeblood of most online businesses, and should be at the heart of online promotional activities whether you’re a small business or a large international brand. There are many good reasons for using content marketing and in...

By Simon Brooks, 20 May 2015   You need to attract and engage potential customers in order to convert them into sales. Right? So what better way to do it than sharing content that educates, informs or entertains them and...

Why not join us on Saturday 11 April at Essendon Country Club C4B Media are delighted to be supporting this exclusive Fire and Ice Charity Ball which will be held in the beautiful grounds of Essendon Country Club, Hertfordshire, in their historic 16th century...

By Simon Brooks, 11 February 2015   Content Marketing involves getting your message across to the audience by providing ‘content’ in some form, as opposed to ‘selling’ overtly. Content can be written, e.g. articles and blogs, designed e.g. infographics, research...

By Nel Berger, 22 October 2014

Already in 2014, we’ve seen Matt Cutts announce that guest blogging is dead and Google penalise the popular guest blogging platform My Blog Guest however what does that mean for marketers using the approach as a way to grow their brand online and demonstrate...

When we produce our weekly or monthly SEO blog articles for our clients, we’re often asked why we don’t try harder to make them more ‘promotional’ in tone. Isn’t a blog’s purpose to sell? To promote? To advertise? Indirectly maybe....