Our Latest Marketing News Insights and Podcast

The 4 Basic Principles of Content Marketing If you’ve spent any time reading about online marketing lately, you’ll have heard about ‘Content Marketing’. If you’re like most people when they hear this term for the first time, you might be...

You’ve run a successful email campaign that’s yielded some decent quality business leads.  Some say they’re looking to buy now. Spot on target. Excellent job. But others aren’t ready because the time isn’t right (see our post on Why Timing...

There’s a simple rule with data. If it looks too good to be true, it definitely is. Here’s another. Data is never just data. Sourcing clean, accurate, up to date and properly profiled target data is always one of the...

Years ago whilst studying for my MBA at Cass Business School in London, I came across a definition of marketing I hadn’t heard before. In fact nobody had heard it before.  The individual behind it had literally made it up,...

When times are hard, costs inevitably come under the spotlight, and as any marketer knows, marketing budgets and overheads are not immune from that. It goes with the job that questions about return on investment, value and worth crop up...

Tradeshows, exhibitions and events are expensive, time consuming and – let’s face it – a lot of work. The ideal way to make the most of your presence is to have a complete marketing plan for the show, including a...

In the last 5 years, B2B buying behaviour across virtually every sector has changed dramatically. Business buyers used make do with a conventional ‘buying approach’ which involved ‘being sold to’. Today, buyers don’t wait to be ‘sold to’. They search...

Obvious statement: most sales people and business owners are focused on hitting sales targets. But targets are not only about ‘how much’. They’re also about ‘when’. “I really need to hit my target this month. So how about I cut...

As you may know, here at C4B Media we offer a ‘full service’ email newsletter service. So over the years we’ve learned a few things about what works – and what doesn’t. For your email newsletter to “work”, it must...

A classic problem faced by many B2B marketers is that they generate prospects who are interested in purchasing – but just not right now. Hungry business owners and sales people are mostly interested in qualified leads – where qualified equals...

Keep up with the market or disappear I was at the “Technology for Marketing and Advertising” (TFM & A) event in London last week. An excellent marketing tradeshow, with many experts and luminaries talking about the latest and greatest trends...