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Ask 10 marketing experts what the “must-haves” in marketing are, and you’ll get 10 different answers. So here are the nuts and bolts from C4B Media. This article assumes you’ve got a product or service, you know what’s good or...

One of the projects that came to successful fruition this October after months of careful preparation was a presence at the Engineering Design Show 2012 for one of our biggest clients. The trade show itself was the culmination of a...

Long gone are the days when you could just build a website and leave it the same for X number of months. Static websites are a thing of the past; now, more than ever, content matters. But it’s not just...

The 4 Basic Principles of Content Marketing If you’ve spent any time reading about online marketing lately, you’ll have heard about ‘Content Marketing’. If you’re like most people when they hear this term for the first time, you might be...

You’ve run a successful email campaign that’s yielded some decent quality business leads.  Some say they’re looking to buy now. Spot on target. Excellent job. But others aren’t ready because the time isn’t right (see our post on Why Timing...

There’s a simple rule with data. If it looks too good to be true, it definitely is. Here’s another. Data is never just data. Sourcing clean, accurate, up to date and properly profiled target data is always one of the...

Years ago whilst studying for my MBA at Cass Business School in London, I came across a definition of marketing I hadn’t heard before. In fact nobody had heard it before.  The individual behind it had literally made it up,...

When times are hard, costs inevitably come under the spotlight, and as any marketer knows, marketing budgets and overheads are not immune from that. It goes with the job that questions about return on investment, value and worth crop up...

Tradeshows, exhibitions and events are expensive, time consuming and – let’s face it – a lot of work. The ideal way to make the most of your presence is to have a complete marketing plan for the show, including a...

In the last 5 years, B2B buying behaviour across virtually every sector has changed dramatically. Business buyers used make do with a conventional ‘buying approach’ which involved ‘being sold to’. Today, buyers don’t wait to be ‘sold to’. They search...

Obvious statement: most sales people and business owners are focused on hitting sales targets. But targets are not only about ‘how much’. They’re also about ‘when’. “I really need to hit my target this month. So how about I cut...