Blog - Social Media Marketing

Have you noticed that more and more brands are embracing themed days? How and why they are being adopted by businesses, and whether doing so is the right fit for your company, is very much worth exploring. How do I...

Since its launch in December 2017, Facebook Analytics has been a vital tool for businesses to gain insights on the performance of their social marketing efforts.

…THE perfect excuse to give our Social Media Marketing services a @mention! Any Marketing Agency will tell you that Social Media is a MUST for your business because – depending on your sector – that’s where your customers are. Here are...

  Social media trends and platforms come and go, but for pure reach, Facebook continues to tower over all others, making it an unrivalled channel for marketing to large groups of highly profiled individuals. The numbers speak for themselves. Some...

Most digital marketing professionals agree that social media is a critically important element of the marketing mix. In 2019, we think it becomes even more crucial, as more and more people look to their own devices for gathering news, reviews...

As outlined in our recent article ‘The Facebook Algorithm Change’, marketers wanting to use Facebook to raise brand visibility and awareness are having to adapt their approach in light of the algorithm changes announced by Mark Zuckerberg at the beginning...

Many marketers are already seeing 2018 as the year when their job just got harder. As if the potential impacts of GDPR were not enough to hamstring their efforts, January 11th brought another far-reaching change that social media marketers will...

Bob Dylan sang ‘Times, they are a changing’ at a slow pace on his guitar back in ‘64. It’s a timeless tune. However, today’s rhythm demands a faster pace – all conducted by the algorithms of social media. The vast...

Here at C4B Media, we often get questions from businesses about online marketing. It’s an area where, regardless of whether you’re testing the waters or have already dived in, there’s always something new to learn. Finding the answers to these questions...

We are currently nearing the end of a 6-month stint providing outsourced marketing services for a long-term client of ours – Equisys. Ahead of a particularly intense period of committed marketing activity, Equisys realised they needed additional marketing resource, that...

As we all get used to the term “President Trump”, analysts are raking over how he confounded the pundits. Whether you feel Hillary lost the election despite winning the popular vote, or that it’s not fair because nearly half of Americans...

When it comes to social media you don’t get more gargantuan than Facebook. Just over a quarter of the earth’s population use the behemoth platform every month – just take a minute to digest that! A while back there was...