Blog - General Marketing

The end is in sight, but businesses are still being affected by the latest lockdown. Here's our top 5 tips for what you can be doing to market your business during the latest UK lockdown.

There’s been a lot of coverage in expert blog circles about the remarkable similarities between Social Media Marketing (SMM) and Word of Mouth (WOM). Actually some experts add the word ‘marketing’ to ‘word of mouth’ to create Word of Mouth...

We often see articles proclaiming that certain forms of marketing are ‘dead’ and that others, such as digital marketing are “the future” of marketing. The latest claim is that “SEO is dead”. All such bold statements are taken with a...

Ask 10 marketing experts what the “must-haves” in marketing are, and you’ll get 10 different answers. So here are the nuts and bolts from C4B Media. This article assumes you’ve got a product or service, you know what’s good or...

Years ago whilst studying for my MBA at Cass Business School in London, I came across a definition of marketing I hadn’t heard before. In fact nobody had heard it before.  The individual behind it had literally made it up,...

When times are hard, costs inevitably come under the spotlight, and as any marketer knows, marketing budgets and overheads are not immune from that. It goes with the job that questions about return on investment, value and worth crop up...

Is your company good at at marketing? Who buys your products or services? Why do they buy them? How do you find new customers? And how do they find you? Are they happy? If you can answer these questions, you...