Blog - General Marketing

The end is in sight, but businesses are still being affected by the latest lockdown. Here's our top 5 tips for what you can be doing to market your business during the latest UK lockdown.

Last month we looked at some specific methods for converting prospects into customers, including using the psychology of pain/pleasure and gratification to ‘push your prospects’ buttons. But if, once you’ve gained those customers, you’re then unable to keep them, you’re...

Over the past couple of months, we’ve looked at how you can attract prospects and then keep them interested in your brand through your digital marketing. Now you’ve acquired and engaged those prospects though, you need to ‘seal the deal’...

There’s been a lot of coverage in expert blog circles about the remarkable similarities between Social Media Marketing (SMM) and Word of Mouth (WOM). Actually some experts add the word ‘marketing’ to ‘word of mouth’ to create Word of Mouth...

We often see articles proclaiming that certain forms of marketing are ‘dead’ and that others, such as digital marketing are “the future” of marketing. The latest claim is that “SEO is dead”. All such bold statements are taken with a...

Ask 10 marketing experts what the “must-haves” in marketing are, and you’ll get 10 different answers. So here are the nuts and bolts from C4B Media. This article assumes you’ve got a product or service, you know what’s good or...

Years ago whilst studying for my MBA at Cass Business School in London, I came across a definition of marketing I hadn’t heard before. In fact nobody had heard it before.  The individual behind it had literally made it up,...

When times are hard, costs inevitably come under the spotlight, and as any marketer knows, marketing budgets and overheads are not immune from that. It goes with the job that questions about return on investment, value and worth crop up...

In the last 5 years, B2B buying behaviour across virtually every sector has changed dramatically. Business buyers used make do with a conventional ‘buying approach’ which involved ‘being sold to’. Today, buyers don’t wait to be ‘sold to’. They search...

Obvious statement: most sales people and business owners are focused on hitting sales targets. But targets are not only about ‘how much’. They’re also about ‘when’. “I really need to hit my target this month. So how about I cut...

Is your company good at at marketing? Who buys your products or services? Why do they buy them? How do you find new customers? And how do they find you? Are they happy? If you can answer these questions, you...