Our Blog Dog

29 June 2016

The secret to retaining your clients

Last month we looked at some specific methods for converting prospects into customers, including using the psychology of pain/pleasure and gratification to ‘push your prospects’ buttons. But if, once you’ve gained those customers, you’re then unable to […]

Posted by Simon Brooks
The secret to retaining your clients
12 April 2016

How do you convert a prospect into a customer?

Over the past couple of months, we’ve looked at how you can attract prospects and then keep them interested in your brand through your digital marketing. Now you’ve acquired and engaged those prospects though, you need to […]

Posted by Simon Brooks
Convert a prospect
21 August 2014

Why social media marketing is really just word of mouth marketing on steroids

There’s been a lot of coverage in expert blog circles about the remarkable similarities between Social Media Marketing (SMM) and Word of Mouth (WOM). Actually some experts add the word ‘marketing’ to ‘word of mouth’ to create […]

Posted by Simon Brooks
21 August 2014

Does direct mail have a place in the digital world?

We often see articles proclaiming that certain forms of marketing are ‘dead’ and that others, such as digital marketing are “the future” of marketing. The latest claim is that “SEO is dead”. All such bold statements are […]

Posted by Simon Brooks
Does direct mail have a place in the digital world?
20 November 2012

5 Marketing Must-Haves for Any Small Business

Ask 10 marketing experts what the “must-haves” in marketing are, and you’ll get 10 different answers. So here are the nuts and bolts from C4B Media. This article assumes you’ve got a product or service, you know […]

Posted by Simon Brooks
5 Marketing Must-Haves for Any Small Business
15 February 2012

What Is Marketing To You?

Years ago whilst studying for my MBA at Cass Business School in London, I came across a definition of marketing I hadn’t heard before. In fact nobody had heard it before.  The individual behind it had literally […]

Posted by Simon Brooks
17 January 2012

Reasons To Keep Marketing Through a Recession

When times are hard, costs inevitably come under the spotlight, and as any marketer knows, marketing budgets and overheads are not immune from that. It goes with the job that questions about return on investment, value and […]

Posted by Simon Brooks
16 June 2011

Why Timing Matters in B2B Marketing

In the last 5 years, B2B buying behaviour across virtually every sector has changed dramatically. Business buyers used make do with a conventional ‘buying approach’ which involved ‘being sold to’. Today, buyers don’t wait to be ‘sold […]

Posted by Simon Brooks
Why Timing Matters in B2B Marketing
20 May 2011

Goodbye Sales Cycle. Hello Buy Cycle.

Obvious statement: most sales people and business owners are focused on hitting sales targets. But targets are not only about ‘how much’. They’re also about ‘when’. “I really need to hit my target this month. So how […]

Posted by Simon Brooks
Why Timing Matters in B2B Marketing

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