Case Study: Easter campaign to increase brand awareness for OM&M

Published by Hannah Crawford

Client
Osborne Morris & Morgan are an award-winning firm of solicitors, serving clients in Bedfordshire and nationwide. They specialise in providing legal advice and services in Medical Negligence, Personal Injury, Wills, Power of Attorney, Court of Protection, Probate, Trusts and Conveyancing.

Challenge

Previous brand awareness giveaway campaigns have proven popular for OM&M – with the firm giving away 1,000 water bottles in one morning, and attracting a reach of over 9,000 across social media.

The challenge is to build upon this success and further increase brand awareness. by focussing on increasing the engagement this Easter.

Method & Solution

This next brand awareness campaign is set to run on the morning of Wednesday 17th April. C4B Media will be helping the OM&M team to hand out 750 bags of chocolate eggs to commuters and the local community at Leighton Buzzard Train Station.

C4B Media have helped OM&M to design a fun, high impact campaign theme to run across all promotional materials for the event, using Easter eggs to promote the firm’s law services. The campaign also includes a competition giveaway, where one lucky person will win Tea for 2 at The Woburn Hotel.

Watch this space for results of the egg-stravaganza!

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