Position at C4B Media: Digital Strategy Director
Having worked in marketing roles across media, IT, telecommunications and Cloud technology for three decades, Simon gained his initial exposure to digital marketing through online publications and interactive television services during the 1990s. Simon played a pivotal role in promoting Elsevier’s first online scientific journals, BT’s pioneering business broadband offerings and WorldPay’s online payments services.
Further experience in acquiring, divesting and amalgamating businesses gives Simon a unique and valuable understanding of the challenges encountered by entrepreneurs and marketing experts. Working at C4B Media over the past decade, Simon has led the team through numerous successful digital, communications and marketing projects for clients across a broad spectrum of industries.
Education and Qualifications
1981-1985 – Bangor University
Bachelor of Arts – BA in German Language and Modern History
1990-1991 – Bayes Business School
Master of Business Administration – MBA in International Business
Expertise
Digital Marketing, Marketing Strategy, Business Strategy, SEO, Copywriting, Social Media, Product Marketing, Content Creation, Brand Development, Website Design, Website Analytics, PPC Campaigns
Experience
Head of Digital at C4B Media: 2013 – Present
Creative Director at Contacts4Business: 2009 – 2013
Sales and Marketing Director at Metadigm: 2006 – 2009
International Sales and Marketing Manager at Equisys: 2002 – 2006
Global Marketing Director at Worldpay: 2001 – 2002
eCustomer Marketing Director at AMS: 2000 – 2001
Head of Product Marketing (Business Internet Services) at BT: 1997 – 2000
Marketing and Strategy Manager at Online Media: 1995 – 1997
Marketing Manager at Elsevier: 1992 – 1995
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Buzz words for Simon
Travelling, WW2 history, red wine, real ale, Laurel & Hardy, learning about anything, AC/DC, Thai cooking, James Bond films, dog walking, sun, beaches