Case Study: Cambridge Design Technology brand awareness campaign

Published by Hannah Crawford

Client
Cambridge Design Technology is a Product Design Consultancy that specialises in a broad range of sectors. They create, develop, manage and realise product designs which meet their clients’ market requirements.

Challenge

Cambridge Design Technology work with many clients both in the UK and internationally. They wanted to promote that the process of Product Design and Development is not constrained by location.

Modern collaboration tools and communication technologies make their services are accessible to everyone regardless of location. The ability to transfer data, use virtual desktops and video conferencing means Cambridge Design Technology can work with clients over distance without limitation.

Method & Solution

C4B Media and CDT have worked together to create a content marketing campaign to promote their ability to work with clients over distance.

C4B Media developed digital content to promote the message and drive quality leads and referrals to their website through building an engaged and targeted social media following.

The main element of the campaign was an insightful article about working with a Product Design Consultancy Over Distance. Further assets were developed to support this article including, video, imagery and emails to the prospect database.

Take a look at the article here.

CDT case study brand awareness

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