Our Latest Marketing News Insights and Podcast

We're thrilled to share our recent experience at the Cambs B2B Expo, a premier event in the business calendar that brings together the brightest minds in the business-to-business sector.

Effective strategic marketing planning is fundamental to achieving success. This blog provides an insightful exploration into the process of developing a strong and comprehensive marketing plan.

Welcome to the "Behind the Scenes" section of our newsletter! This is where we peel back the curtain and give you an insider's look at the exciting projects and creative adventures happening at C4B.

In the world of business, finding the right marketing and design agency is akin to assembling a team of masterminds for an intricate heist.

A strong brand identity is essential to the success of your business. It can help you stand out from your competitors and attract new customers. Sounds simple right? One study showed that 85% of organisations have brand guidelines but only 30% actually enforce them, so if you are not paying attention to your brand identity, it’s time to start.

A strong brand identity is essential to the success of your business. It can help you stand out from your competitors and attract new customers. Sounds simple right? One study showed that 85% of organisations have brand guidelines but only 30% actually enforce them, so if you are not paying attention to your brand identity, it’s time to start.

A strong brand identity is essential to the success of your business. It can help you stand out from your competitors and attract new customers. Sounds simple right? One study showed that 85% of organisations have brand guidelines but only 30% actually enforce them, so if you are not paying attention to your brand identity, it’s time to start.

On the 1st July 2023, Universal Analytics was switched off, with the data deleted in January this year, as Google switched over to GA4. It’s important to have a firm understanding of your analytics in measuring the success of your...

A strong brand identity is essential to the success of your business. It can help you stand out from your competitors and attract new customers. Sounds simple right? One study showed that 85% of organisations have brand guidelines but only 30% actually enforce them, so if you are not paying attention to your brand identity, it’s time to start.

A strong brand identity is essential to the success of your business. It can help you stand out from your competitors and attract new customers. Sounds simple right? One study showed that 85% of organisations have brand guidelines but only 30% actually enforce them, so if you are not paying attention to your brand identity, it’s time to start.

We pay tribute to C4B Media co-founder Julia Brooks As the directors, staff and associates of C4B Media celebrate reaching our 10th birthday, it’s worth remembering the enormous contribution of one of our co-founders, Julia Brooks. Julia’s ‘rarely seen zest...