Behind the Scenes – November 2023
Introduction
Welcome to the “Behind the Scenes” section of our newsletter! This is where we peel back the curtain and give you an insider’s look at the exciting projects and creative adventures happening at C4B Media. Get ready to dive into the heart of our agency’s creativity and see how we bring ideas to life!
In this month’s Behind the Scenes at C4B Media, we’re buzzing with excitement over our latest creative for national child welfare charity CAFCASS. This project transformed the Cafcass HQ reception with a 10-metre wall graphic. The wall graphic was launched recently to an invited audience, for which we also delivered branded mugs and bunting as well as the charity’s Annual Strategic Report., Our 18 year journey with CAFCASS continues to produce bold design and vibrant creativity.
On to another exciting project at C4B Media! This time, we’ve teamed up with the fabulous folks at East of England Veterinary Specialists to craft and print an eye-catching A1 wall planner, blending style with function. But it’s not just about the looks – our team handled distribution and fulfilment, ensuring each planner is accompanied by a personalised compliment slip. It’s the C4B touch – where design dazzles and details matter!
At C4B Media, our recent endeavours have taken us deep into the heart of Royston’s community spirit. From the enchanting Halloween Monster Trail with its post-event buzz to the pivotal Royston BID renewal campaign, we’ve been on our toes. Crafting compelling press releases, designing eye-catching social media graphics, and ensuring every flyer speaks volumes, we’ve embraced each challenge with our signature creative flair.
Our involvement didn’t just stop at BID renewal . We launched the heart warming ‘Local Hero’ campaign, complete with engaging social media graphics, a website landing page, and an online nomination process. And as the festive season approaches, our team shone bright with the Christmas Lights Switch-On and Nutcracker Christmas Trail. Banners, town posters, and social media buzz – we did it all, including event assistance and communications to residents.
But wait, there’s more! Our Christmas Shop Local campaign brought local charm and commerce together, while our work on external signage showcased our design excellence beyond the town centre with a Market Research Survey and website updates for the festive season.
In every project, from press releases to physical and digital displays, we’ve poured our hearts into celebrating our vibrant, connected Royston community
Diving into the plant-based world, C4B Media recently focused on recipes for PlantS. We created a captivating infographic, showcasing the health benefits of PlantS products. Collaborating with an Amazon reseller team, we’ve worked to boost their online sales significantly. Plus, we’ve just launched PlantS’s LinkedIn presence, opening new avenues for brand engagement and growth.
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