As seriously ‘joined-up’ marketers here at C4B Media, we think there’s a role for every form of media or ‘channel’ in most marketing strategies. The key is often not the choice of one medium over another e.g. […]
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In the last 5 years, B2B buying behaviour across virtually every sector has changed dramatically. Business buyers used make do with a conventional ‘buying approach’ which involved ‘being sold to’. Today, buyers don’t wait to be ‘sold […]
Obvious statement: most sales people and business owners are focused on hitting sales targets. But targets are not only about ‘how much’. They’re also about ‘when’. “I really need to hit my target this month. So how […]
As you may know, here at C4B Media we offer a ‘full service’ email newsletter service. So over the years we’ve learned a few things about what works – and what doesn’t. For your email newsletter to […]
A classic problem faced by many B2B marketers is that they generate prospects who are interested in purchasing – but just not right now. Hungry business owners and sales people are mostly interested in qualified leads – […]
Keep up with the market or disappear I was at the “Technology for Marketing and Advertising” (TFM & A) event in London last week. An excellent marketing tradeshow, with many experts and luminaries talking about the latest […]
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