Our Blog Dog

15 March 2012

5 Rules for Engaging Your Leads

You’ve run a successful email campaign that’s yielded some decent quality business leads.  Some say they’re looking to buy now. Spot on target. Excellent job. But others aren’t ready because the time isn’t right (see our post […]

Posted by Simon Brooks
5 Rules for Engaging Your Leads
18 February 2012

5 Reasons Why Sourcing Data Is Never Easy

There’s a simple rule with data. If it looks too good to be true, it definitely is. Here’s another. Data is never just data. Sourcing clean, accurate, up to date and properly profiled target data is always […]

Posted by Simon Brooks
5 Reasons Why Sourcing Data Is Never Easy
15 February 2012

What Is Marketing To You?

Years ago whilst studying for my MBA at Cass Business School in London, I came across a definition of marketing I hadn’t heard before. In fact nobody had heard it before.  The individual behind it had literally […]

Posted by Simon Brooks
17 January 2012

Reasons To Keep Marketing Through a Recession

When times are hard, costs inevitably come under the spotlight, and as any marketer knows, marketing budgets and overheads are not immune from that. It goes with the job that questions about return on investment, value and […]

Posted by Simon Brooks
16 November 2011

6 Killer Strategies for Trade Show Follow Up

Tradeshows, exhibitions and events are expensive, time consuming and – let’s face it – a lot of work. The ideal way to make the most of your presence is to have a complete marketing plan for the […]

Posted by Simon Brooks
16 June 2011

Why Timing Matters in B2B Marketing

In the last 5 years, B2B buying behaviour across virtually every sector has changed dramatically. Business buyers used make do with a conventional ‘buying approach’ which involved ‘being sold to’. Today, buyers don’t wait to be ‘sold […]

Posted by Simon Brooks
Why Timing Matters in B2B Marketing
20 May 2011

Goodbye Sales Cycle. Hello Buy Cycle.

Obvious statement: most sales people and business owners are focused on hitting sales targets. But targets are not only about ‘how much’. They’re also about ‘when’. “I really need to hit my target this month. So how […]

Posted by Simon Brooks
Why Timing Matters in B2B Marketing
03 May 2011

How to create excellent and engaging email newsletters

As you may know, here at C4B Media we offer a ‘full service’ email newsletter service. So over the years we’ve learned a few things about what works – and what doesn’t. For your email newsletter to […]

Posted by Simon Brooks
Why Timing Matters in B2B Marketing
27 April 2011

What Is Marketing Automation?

A classic problem faced by many B2B marketers is that they generate prospects who are interested in purchasing – but just not right now. Hungry business owners and sales people are mostly interested in qualified leads – […]

Posted by Simon Brooks

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