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When it comes to social media you don’t get more gargantuan than Facebook. Just over a quarter of the earth’s population use the behemoth platform every month – just take a minute to digest that! A while back there was...

Social media has been around a while now; it’s no longer the new kid at school unsure of what to do and where it belongs. It’s grown up, and while it’s still evolving (and given to moments of complete change...

Way back in February of this year (that’s before you could catch Pokémon on your phone, before Tim Peake visited space and when you could get 5-1 odds on Leicester winning the premiership) we made some predictions about ‘What should...

It’s been a more than a decade since Twitter was launched as a simple micro blogging website and in that time it has firmly established itself as a major player in the social media game. For marketers, the platform is...

Facebook is the world’s most successful social network, one that’s continued to go from strength to strength as others have fallen by the wayside. Perhaps one contributing factor to their enduring success is that, despite constantly evolving and developing the...

Many people equate summer with longer days, for me it’s shorter travel time to work. As soon as the schools break up, I get an extra 15 minutes in bed and still arrive at the office on time. In my...

I am Alice, a 15-year-old student from a local village college. I am in my last few weeks of year 10 and at C4B Media, in Royston, for my work experience. I chose C4B Media for my work experience after...

The phrase “Facebook at work” used to suggest people spending time catching up on the social network rather than actually doing their job. Many companies were so concerned about the potential distraction that they rushed to produce social media use...

Last month we looked at some specific methods for converting prospects into customers, including using the psychology of pain/pleasure and gratification to ‘push your prospects’ buttons. But if, once you’ve gained those customers, you’re then unable to keep them, you’re...

With roughly 2 billion people using social networks (that’s nearly a quarter of the world’s population), it’s clear to see why having a social media presence for your business is important. The platforms are free to use, but using social...