Why Going Niche Is the Key to Podcasting Success
Podcasts have exploded in popularity in recent years. Most celebrities—and sometimes their pets—seem to have one. But have you ever wondered just how many podcasts are out there?
As of now, Podcast Index estimates there are around 4.1 million podcasts in existence.
Welcome to the podcast landscape—a noisy, overcrowded space where podcasters often struggle to stand out. If you’re starting a podcast or thinking about it, you might wonder: how can I carve out my own corner in this vast audio ocean?
The answer lies in going niche.
What Exactly Is a Niche Podcast?
A niche podcast zeroes in on a specific topic or audience. Instead of aiming for everyone, it speaks directly to those who are deeply passionate about one thing.
Think of it like this:
- Broad topic: A podcast discussing “everything entertainment.”
- Niche topic: A podcast analysing the music of Stranger Things or breaking down Premier League football week by week.
Niche podcasts cater to niche interests and there’s an audience for nearly every subject. Whether it’s building model train sets, collecting Star Wars memorabilia or mastering sourdough bread baking, someone shares your passion.
Why Specialisation Wins
Finding Your True Fans
Broad topics are like casting a fishing net into the ocean—you might catch something, but most will slip away. Niche podcasts are precision fishing: they reel in listeners who care deeply about the subject.
Take the podcast “Hardcore History” by Dan Carlin. By focusing exclusively on historical storytelling, it’s cultivated a fan base so passionate that episodes often hit millions of downloads despite their marathon lengths.
Standing Out in a Crowded Market
General podcasts often drown in the noise. A specialised podcast becomes a beacon for enthusiasts who crave detailed, meaningful content.
For instance, “The Pen Addict” is a podcast about pens, stationery and writing tools. It may sound obscure, but it’s become the go-to resource for people who share that passion.
Becoming the Go-To Expert
Focusing on a niche topic doesn’t just position your podcast; it positions **you** as the authority. Your audience will see you as the definitive source of expertise, whether you’re discussing vintage guitars or craft beer.
Content Creation Gets Easier
Limiting your scope simplifies the process of brainstorming and producing episodes. Instead of scrambling for general topics, you can go deeper into the nuances of your niche.
For example, the gardening podcast “On The Ledge” focuses entirely on indoor plants. This clarity allows the host to explore a wide range of detailed topics, from caring for rare ferns to designing vertical gardens.
Monetisation Becomes Targeted
Niche podcasts aren’t just passion projects—they’re fertile ground for revenue opportunities:
- Targeted sponsorships: A tech podcast might partner with niche brands like productivity software or gadget companies
- Crowdfunding platforms: With Patreon or Buy Me a Coffee, dedicated listeners may support your work financially
- Premium content: Offer exclusive episodes, in-depth guides or Q&A sessions for subscribers
- Consulting or speaking gigs: Your niche expertise can lead to opportunities outside podcasting.
Real-World Success Stories
Here are some shining examples of niche podcasts that thrive by going deep rather than broad:
- “No Such Thing as A Fish”
A quirky podcast where the hosts share bizarre, lesser-known facts in an engaging and humorous way.
- “Marketing School”
Focused on short, actionable insights about digital marketing, this podcast caters to entrepreneurs and marketers looking for growth strategies.
- “My First Million”
This podcast explores unique business ideas and entrepreneurial journeys, appealing to those interested in innovation and creative business models.
- “Duct Tape Marketing Podcast”
A deep dive into practical marketing strategies, perfect for small business owners seeking effective, low-cost solutions.
- “The Side Hustle Show”
This podcast focuses on actionable tips for starting and growing side businesses, making it ideal for aspiring entrepreneurs with niche passions.
Each of these podcasts has carved out its space, attracting passionate communities that come back week after week.
Getting Started: Your Podcast Journey
If you’re ready to dive into podcasting, here’s how to get started:
- Identify your passion or expertise: What excites you? What can you talk about for hours without getting bored?
- Research your audience: Use platforms like Reddit, Quora and social media to see how much interest there is in your topic.
- Validate the demand: Test your idea through conversations, short blog posts or polls before committing to production.
- Create consistent, high-quality content: Focus on delivering value and building trust with your listeners.
Final Thoughts
Podcasting isn’t about reaching everyone – it’s about reaching the right people. By going niche, you aren’t limiting yourself; you’re strategically positioning your voice where it matters most.
So, are you ready to stop shouting in a crowded room and start having meaningful conversations with an engaged audience?
It’s time to choose your niche – and own it.
