Meet 2021’s Pantone Colour of The Year:
Every year, the experts at the Pantone Colour Institute comb the world searching for new colour influences. They look for direction from the entertainment industry, artists, fashion designers, all areas of design, popular travel destinations, as well as socio-economic conditions. Their team also evaluate the colours used in new technologies, materials, relevant social media platforms, and even sporting events that capture worldwide attention.
Taking all of these influences into account, the 2021 Pantone Colour of the Year is PANTONE 13-0647 Illuminating – a bright and cheerful yellow sparkling with vivacity.
This colour is a message of happiness, that is both warming and optimistic; it leaves us with the promise of something sunny and friendly. After the turbulent year we’ve had, this shade reassures us that everything is going to get brighter. As with other shades of yellow, this colour speaks to our innate need to be seen, to be visible, to be recognised, and have our voices heard.
How Trends Like This Affect Design
For over 20 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
Because the Pantone Colour of the Year selection process requires thoughtful consideration and trend analysis, their colour selection is an educated prediction of the colour that will be at the forefront of marketing efforts globally. This helps designers utilise the colour to better market their products and services.
We’re More Than A Marketing Agency
Design employs colour in more than just products. Colour can be used across the whole spectrum, including website design, social media content, packaging, events, and all other areas of print marketing. Here at C4B Media, we know that colour can tell a story, like PANTONE Illuminating, and that story should be weaved into the design of your brand. Following trends and taking influence from the world around us is key to creating fresh, engaging design.
We’re more than a marketing agency, we’re also renowned as a creative design agency. To find out more about our design services, visit: www.c4bmedia.com/creative-design/ or get in touch to discuss how our designers can help with your next project.