Our Latest Marketing News Insights and Podcast

Did you know that 4.9 billion people worldwide use social media? That's a lot of potential customers scrolling through their feeds! But here's the thing: just being on social media isn't enough these days. You need to know if your social media marketing efforts are paying off. That's where a social media audit comes in handy.

As marketers, we all recognise the power of social media—how it connects companies with customers, amplifies brand messaging and drives marketing efforts. However, beyond the benefits lies a darker side that businesses need to navigate carefully.

Social media community management is a crucial component of successful social media strategy. If you're unfamiliar with the term, it's time to take note: community management is now vital to social media marketing and its importance has grown exponentially in recent years.

What an incredible evening we had last night at the inaugural Royston First BID Business Awards 2024, hosted at the stunning Burloes Hall – one of our favourite venues!

In this blog, we’ll look at the factors that influence how long your website remains effective and what signs will tell you when it’s time to give it a refresh.

The effectiveness of a website in attracting, engaging and converting visitors is crucial to the success of any marketing strategy. To assess whether their website is performing optimally, marketers and business owners need to evaluate it against a set of criteria that cover all a set of factors ranging from user interaction to technical performance.

Royston-based digital marketing agency C4B Media is proud to continue its support for Arthur Rank Hospice Charity for a second year. The firm has contributed £500 in funding for the first 10 businesses as well as the creative design and branding for the campaign.

C4B Media is delighted to announce that we have been chosen as the Main Event Sponsor for the upcoming Royston First Business Awards 2024.

C4B Media is pleased to announce the launch of a new website for Cambridge & Coleridge Athletics Club, a cornerstone of the local community dedicated to nurturing athletic talent and encouraging an active lifestyle in the Cambridge area.

While many businesses recognise the importance of SEO, few truly harness its full potential. So we thought we’d delve into nine often-overlooked SEO strategies that can significantly boost your digital presence.

Cybercriminals are becoming increasingly sophisticated, making it more difficult than ever for unsuspecting email recipients to identify phishing attempts and malicious content. While some scam emails may be glaringly obvious, others are subtle and can catch even the most cautious individuals off guard.