Our Latest Marketing News and Insights

During these times of uncertainty surrounding the coronavirus (COVID-19), we understand that this will be causing a lot of worry, stress and anxiety. But we want to assure you, that we are here and it’s business as usual. After the...

In 2014 Julia, the Marketing Strategy Director of C4B, came into my school and gave a presentation at a careers day. I was so engaged and drawn to everything Julia was sharing about working at C4B Media and what it...

Your website needs traffic. But any old traffic isn’t good enough. You need to attract the right kind of visitors who will interact, engage and convert. A strong SEO strategy takes effort over the long term, but by using a...

If you’re a large company with a full in-house marketing team, you probably have most marketing disciplines covered. But if you don’t have the luxury of a full in-house team of marketing experts, you probably outsource some of your marketing...

Writing an article is easy. Just fill a page with 1000 words, right? Writing a compelling blog that people will actually want to read is a bit trickier, of course, but with practice, the right topics and a touch of...

  Social media trends and platforms come and go, but for pure reach, Facebook continues to tower over all others, making it an unrivalled channel for marketing to large groups of highly profiled individuals. The numbers speak for themselves. Some...

If you’re thinking about a new website, one of the first questions you’ll be asking is “How much is it going to cost?” Of course, budget is a key factor. Many business owners and marketing execs aren’t sure what sort...

How does your website perform? Is it quick and lean? Or slow to load and laggy? What are your visitors doing when they arrive? Browsing to your goal pages, or bouncing right off the site in a few seconds? Every...

Client Cambridge Design Technology is a Product Design Consultancy that specialises in a broad range of sectors. They create, develop, manage and realise product designs which meet their clients’ market requirements. Challenge Cambridge Design Technology work with many clients both...

Client Calm Candles London wanted a new brand identity for their range of 100% soy wax blend candles designed to aid relaxation and promote calmness. The candle products are made from natural materials and needed to be strongly positioned as...

If you’ve seen any of our recent blog articles, you’ll know that most of them incorporate a series of points about how to do something specific right or better, e.g. design a landing page, improve your SEO or supercharge your...