Our Latest Marketing News Insights and Podcast

Every marketer knows that an SEO strategy to attract visitors to their website should be a key element of their marketing plan. Yet the detailed knowledge and expertise to make it actually work in practice is a scarce resource. The...

Two of our wonderful clients, Calm Candles London and Walters Medical, came together over the Easter weekend to create an easter pack with a bit of Calm for the Walters Medical team. Walters Medical staff are working very hard to...

With the world in lockdown, businesses closing and share prices tumbling, business culture has shifted dramatically. Maybe forever. For virtually all of us. Among the many different dilemmas we’re faced with is the decision on what to do about marketing....

The challenges of this pandemic are affecting everyone, and for many businesses, it’s meant asking teams to work from home. Over the years, most of our staff have “WFH” at some point and now the whole team is doing it,...

During these times of uncertainty surrounding the coronavirus (COVID-19), we understand that this will be causing a lot of worry, stress and anxiety. But we want to assure you, that we are here and it’s business as usual. After the...

In 2014 Julia, the Marketing Strategy Director of C4B, came into my school and gave a presentation at a careers day. I was so engaged and drawn to everything Julia was sharing about working at C4B Media and what it...

Your website needs traffic. But any old traffic isn’t good enough. You need to attract the right kind of visitors who will interact, engage and convert. A strong SEO strategy takes effort over the long term, but by using a...

If you’re a large company with a full in-house marketing team, you probably have most marketing disciplines covered. But if you don’t have the luxury of a full in-house team of marketing experts, you probably outsource some of your marketing...

Writing an article is easy. Just fill a page with 1000 words, right? Writing a compelling blog that people will actually want to read is a bit trickier, of course, but with practice, the right topics and a touch of...

Social media trends and platforms come and go, but for pure reach, Facebook continues to tower over all others, making it an unrivalled channel for marketing to large groups of highly profiled individuals. The numbers speak for themselves. Some 2.23...

If you’re thinking about a new website, one of the first questions you’ll be asking is “How much is it going to cost?” Of course, budget is a key factor. Many business owners and marketing execs aren’t sure what sort...