Our Latest Marketing News Insights and Podcast

During her time with us at C4B Media, Chloe, a student from Hertfordshire, got a real taste of life in a busy marketing agency. In this blog, she shares her work experience journey and what she discovered along the way.

It's officially event season. The sun's out, audiences are energised and it's time to take action. It doesn't matter whether you're planning a rooftop launch, a community festival or a conference. The question is not if you should use social media, it's how.

As a proud partner of the GOSH Summer Ball 2025, we at C4B Media are thrilled to celebrate the overwhelming success of this year’s event, which raised a fantastic £12,200 in one unforgettable evening for Great Ormond Street Hospital (GOSH).

Want to ensure your website is enhancing – rather than hurting – your marketing? Read about the 5 most common website mistakes and how to avoid them.

Ever wondered what it's like to do work experience at a media agency? Follow along with a student as they navigate two action-packed days at C4B Media, getting a real taste of the industry.

At C4B, we love seeing our clients shine, and Plant S did just that at the Allergy & Free From Show and Awards, taking home a Gold Award in a highly competitive category.

Whether you’re a small business owner juggling multiple responsibilities or a marketing manager looking to generate ROI on your budget, these email marketing best practices can help you engage with your target audience in more meaningful ways.

Whether you’re hosting a live seminar, running a webinar or sponsoring or exhibiting at an industry tradeshow, every event is an opportunity to capture leads. Here’s how you can maximise your lead generation for future events.

Competitor analysis can feel like a daunting task, but it’s one of the most important steps for any SME business looking to grow. If you don’t know who your competitors are, how they position themselves and what they’re doing well, you’ll struggle to carve out your place in the market.

By simplifying your strategy, you leave space for those organic, unplanned moments of magic that can shape your business in unexpected ways.

Discover how to optimise your website for lead generation. Learn how to enhance visibility and attract potential customers effortlessly.