Author: Simon Brooks

With over 30 years’ experience in all aspects of marketing and online technology, Simon’s experience has been gained through innovations like Elsevier’s online publishing, BT's broadband and WorldPay's digital payment systems. His leadership at C4B Media has seen numerous successful projects across diverse industries. Educated at Bangor University and Bayes Business School, his expertise spans from digital marketing and SEO to marketing strategy and branding. Previously, he held key marketing roles at Elsevier, Worldpay, BT and Cybersecurity specialists Metadigm. Following Marketing Director roles at online payments processor WorldPay and e-documents specialist Equisys, Simon acquired a stake in cybersecurity specialist Metadigm in 2006, exiting in 2009. He then moved to the agency-side as joint founder and director of C4B Media.

The Benefits of Outsourcing Your Marketing

Find out why outsourcing some, or all, of your marketing might make sense in the current economic climate.

Key Ways to Succeed with SEO in 2024

Search Engine Optimisation in 2024 has evolved from its earlier forms, becoming an indispensable part of any successful online marketing strategy.

Content Marketing in 2024: What B2B Companies Need to Know

Marketing is a fast-paced field. Trends can change in the blink of an eye. For this reason, staying ahead of the curve is imperative for B2B companies.

How to adapt your digital marketing for SEO

This comprehensive guide delves into key digital marketing trends for 2024, focusing particularly on SEO and its integration with emerging technologies and user behaviours.

Marketing ideas for life beyond third-party cookies

In this article, we suggest nine ethical and effective strategies that marketers can use to ensure continued digital marketing success in the absence of third-party cookies.

Royston Industrial Estate Lamppost Banners Design

Behind the Scenes – Dec 2023

Welcome to the "Behind the Scenes" section of our newsletter! This is where we peel back the curtain and give you an insider's look at the exciting projects and creative adventures happening at C4B.

The League of Extraordinary Experts - C4B Campaign

The League of Extraordinary Experts – A fun campaign with serious results.

Our Creative Team found themselves inspired by the thrill of Ocean's Eleven. Understanding the huge role of theatre and spectacle in advertising, the aim was to conjure up some of the emotions that viewers felt when watching the film: excitement, humour and confidence delivery of the desired result is assured!

Cambs B2B Expo

We're thrilled to share our recent experience at the Cambs B2B Expo, a premier event in the business calendar that brings together the brightest minds in the business-to-business sector.

Compass showing the way in strategic marketing planning

Strategic Marketing Planning – Your compass in the chaos.

Effective strategic marketing planning is fundamental to achieving success. This blog provides an insightful exploration into the process of developing a strong and comprehensive marketing plan.

Behind the Scenes – November 2023

Welcome to the "Behind the Scenes" section of our newsletter! This is where we peel back the curtain and give you an insider's look at the exciting projects and creative adventures happening at C4B.

Unlocking Success: How to choose the perfect marketing and design agency.

In the world of business, finding the right marketing and design agency is akin to assembling a team of masterminds for an intricate heist.

4 lessons B2B marketing can take from the brilliant ‘Barbenheimer’ campaign

A strong brand identity is essential to the success of your business. It can help you stand out from your competitors and attract new customers. Sounds simple right? One study showed that 85% of organisations have brand guidelines but only 30% actually enforce them, so if you are not paying attention to your brand identity, it’s time to start.

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