Author: Simon Brooks

With over 30 years’ experience in all aspects of marketing and online technology, Simon’s experience has been gained through innovations like Elsevier’s online publishing, BT's broadband and WorldPay's digital payment systems. His leadership at C4B Media has seen numerous successful projects across diverse industries. Educated at Bangor University and Bayes Business School, his expertise spans from digital marketing and SEO to marketing strategy and branding. Previously, he held key marketing roles at Elsevier, Worldpay, BT and Cybersecurity specialists Metadigm. Following Marketing Director roles at online payments processor WorldPay and e-documents specialist Equisys, Simon acquired a stake in cybersecurity specialist Metadigm in 2006, exiting in 2009. He then moved to the agency-side as joint founder and director of C4B Media.

How to Build a Strong Presence on Social Media

Building a strong social media presence is critical for businesses trying to connect with their target audience, increase brand awareness and create an engaged community.

10 Ways to Retain Your Google Rankings When Relaunching Your Website

Redesigning your website without losing your Google search rankings is crucial. Here's a quick checklist to ensure a smooth transition.

Why Outsourcing Could Be The Key to Business Expansion

Outsourcing marketing can drive business growth by providing cost-effective, specialised expertise, and increased efficiency. It helps businesses scale operations, reach global markets, and stay current with trends while focusing on core functions and maintaining brand integrity.

Outsourcing Your Marketing: Why Trusting the Experts Leads to Success

Effective marketing is critical for business success and growth in today's competitive environment. Partner with a skilled agency and unlock a powerhouse of expertise, cutting-edge tactics, and a dedicated results-driven team.

The Power of Video Marketing

Video has rapidly become the language of communication. A staggering 92% of marketers consider video an important part of their marketing strategy. Whether on social media, websites or streaming platforms, video content dominates how we consume information and make purchasing decisions.

New to SEO? Here are 20 Things You Should Understand

If you're dipping your toes into the vast ocean of SEO (Search Engine Optimisation, to give its full and formal name), or if you’re new to marketing and need to get the low down on what SEO actually involves, this article is for you.

Why a Marketing Retainer Makes Sense For You As Well As Your Agency

A monthly retainer package with a marketing agency can be highly effective and beneficial for both parties, yielding a return on investment for the client.

Checklist For Hiring a New Digital Marketing Agency

Our Digital Marketing Agency Hiring Checklist is designed to guide you in selecting a digital marketing agency that can potentially bring tangible returns on your marketing investment.

How to Write a Compelling Email Newsletter That People Want to Read

If you want your audience to look forward to reading your email newsletters, use these seven top tips as a checklist to make sure you’re not wasting your time.

How Outsourcing Some of Your Marketing Can Save You Money

In this article, we’re exploring the different ways outsourcing can maximise your marketing budget and produce noticeable outcomes for your company.

Crafting Compelling Content Strategies

This article aims to explore the fundamental principles of content marketing and provide actionable insights for crafting compelling content strategies that can lead to online success.

Mastering the Match: How to Find Your Perfect Outsourced Marketing Agency Partner

In this article, we’re going to describe the characteristics you should look for and how these should align with your marketing goals,

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