Author: Simon Brooks

As marketers, we all recognise the power of social media—how it connects companies with customers, amplifies brand messaging and drives marketing efforts. However, beyond the benefits lies a darker side that businesses need to navigate carefully.

The effectiveness of a website in attracting, engaging and converting visitors is crucial to the success of any marketing strategy. To assess whether their website is performing optimally, marketers and business owners need to evaluate it against a set of criteria that cover all a set of factors ranging from user interaction to technical performance.

Creating a new website can be an exciting venture, but forewarned is forearmed, right?! Let’s get into our top tips on the most common web design mistakes to avoid!

Redesigning your website without losing your Google search rankings is crucial. Here's a quick checklist to ensure a smooth transition.

If you're dipping your toes into the vast ocean of SEO (Search Engine Optimisation, to give its full and formal name), or if you’re new to marketing and need to get the low down on what SEO actually involves, this article is for you.

A monthly retainer package with a marketing agency can be highly effective and beneficial for both parties, yielding a return on investment for the client.

Our Digital Marketing Agency Hiring Checklist is designed to guide you in selecting a digital marketing agency that can potentially bring tangible returns on your marketing investment.

If you want your audience to look forward to reading your email newsletters, use these seven top tips as a checklist to make sure you’re not wasting your time.

In this article, we’re going to describe the characteristics you should look for and how these should align with your marketing goals,

If you’re intending to go through any kind of branding (or rebranding) exercise, for your business or organisation, one question you’re bound to be asked is about your brand personality.

The article conveys why a robust and cohesive brand strategy is such a cornerstone of business success.

Find out why outsourcing some, or all, of your marketing might make sense in the current economic climate.