Blog - Social Media Marketing

It's officially event season. The sun's out, audiences are energised and it's time to take action. It doesn't matter whether you're planning a rooftop launch, a community festival or a conference. The question is not if you should use social media, it's how.

If you're looking to stay ahead of the curve, buckle up – we're going to cover the key trends that will shape how businesses and brands connect with their audiences in the coming year.

Planning social media content is an essential part of maintaining a consistent and engaging online presence. While quirky theme days can offer a fun twist, it’s crucial to tie these celebrations to your brand’s values and messaging.

Did you know that 4.9 billion people worldwide use social media? That's a lot of potential customers scrolling through their feeds! But here's the thing: just being on social media isn't enough these days. You need to know if your social media marketing efforts are paying off. That's where a social media audit comes in handy.

As marketers, we all recognise the power of social media—how it connects companies with customers, amplifies brand messaging and drives marketing efforts. However, beyond the benefits lies a darker side that businesses need to navigate carefully.

Social media community management is a crucial component of successful social media strategy. If you're unfamiliar with the term, it's time to take note: community management is now vital to social media marketing and its importance has grown exponentially in recent years.

Building a strong social media presence is critical for businesses trying to connect with their target audience, increase brand awareness and create an engaged community.

Christmas is nearly upon us, and here at C4B Media, we’re getting into the Christmas spirit (the Christmas playlist is on its 26th repeat already). Christmas is also a busy time for your content. With so many things going on...

Have you noticed that more and more brands are embracing themed days? How and why they are being adopted by businesses and whether doing so is the right fit for your company, is very much worth exploring. How do I...

Since its launch in December 2017, Facebook Analytics has been a vital tool for businesses to gain insights on the performance of their social marketing efforts.

…THE perfect excuse to give our Social Media Marketing services a @mention! Any Marketing Agency will tell you that Social Media is a MUST for your business because – depending on your sector – that’s where your customers are. Here are...

Social media trends and platforms come and go, but for pure reach, Facebook continues to tower over all others, making it an unrivalled channel for marketing to large groups of highly profiled individuals. The numbers speak for themselves. Some 2.23...