Royston First

Royston First BID (Business Improvement District) is a business-led-and-funded body dedicated to helping businesses in Royston flourish. The BID attracts visitors into the town by running events, promoting local local business and attractions and improving town centre infrastructure and services.

C4B Media has been providing marketing support to Royston First BID since its inception in 2009, working closely with the Town Manager and the Royston First Board of Directors to support a range of communication initiatives.

C4B is a trusted partner of Royston First. We deliver projects that support the BID’s communications activities through written, designed, printed, digital and physical media. We are tasked by the Board with building awareness and promoting the town’s retail and business community both within Royston and to surrounding villages.

One of our key projects is the BID Renewal. This is a comprehensive project that involves extensive work on the business strategy. We’ve also organised and promoted Information Roadshow events through various media including advertising, email, social media, direct mail and PR.

Among the regular events sponsored by Royston BID each year, C4B organise the Town Trail competitions, attracting attract an average of 500 entries each year, and the official Royston “Christmas Lights Switch On”, now one of the town’s most popular events.

Both of these events help to increase footfall in the town and boost the local economy.

We’ve also designed and developed two websites for Royston First, including the Royston Town website. In addition, we create marketing literature for Royston First comprising the Business Directory, Accommodation Guide and Clubs & Societies handbook.

These websites and directories raise awareness of the town’s businesses and attractions.