Henderson

Celebrating 25 years with a global brand evolution

Henderson Risk Group is a leading international security risk management consultancy, helping organisations operate safely in some of the world’s most challenging environments.

Having worked as an extension of the Henderson team for more than a decade, C4B was asked to help mark the company’s 25th anniversary – refreshing the brand, strengthening its global communications and setting the stage for the next chapter of the business.

The Challenge

As Henderson approached its 25th anniversary, the business needed a brand that reflected its growing international reputation, expertise and professionalism.

With a major anniversary event planned in Cape Town, the challenge was to create a consistent, premium brand experience across every touchpoint.

Evolve and modernise the Henderson brand
Strengthen consistency across digital and print
Create a high-impact 25th anniversary campaign
Support the international launch event
Reinforce Henderson’s position as a trusted global consultancy

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The Solution

Working closely with the Henderson team, we evolved the brand while preserving the heritage and reputation built over 25 years.

The new identity formed the foundation of the 25th anniversary campaign, bringing together digital communications, event branding and premium collateral for the Cape Town launch.

Our work included:

Brand development and guidelines
Website strategy, design, development and copywriting
25th anniversary campaign
Event branding and marketing collateral
Bespoke anniversary gifts and premium packaging
ESG reports and corporate communications
Social media and ongoing content creation
International print and conference materials

Every element was designed to create a consistent and distinctive brand experience across digital, print and face-to-face communications.

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The Outcome

The result is a confident, contemporary brand that reflects Henderson’s position as a leading international security consultancy.

The anniversary campaign celebrated 25 years of success while establishing a strong platform for the future. From the Cape Town launch to the bespoke anniversary gifts, every detail reinforced the quality, expertise and professionalism behind the Henderson brand.

C4B continues to work as a trusted creative and marketing partner, supporting Henderson’s communications around the world.

Key outcomes

Refreshed global brand identity
Successful international 25-year anniversary campaign
Premium launch event in Cape Town
Luxury branded gift experience for key clients and stakeholders
Consistent communications across digital and print
Long-term strategic marketing partnership supporting international growth

Services Delivered

Brand Development
Brand Guidelines
Creative Campaigns
Website Design
Website Development
Copywriting

Creative Design
Event Branding
Premium Print Production
ESG Report Design
Marketing Communications
Social Media Support

“We have had the pleasure of working with C4B for over a decade. Often we require a rapid response to short term requests and they have never let us down. They blend industry knowledge with common sense and a practical approach that makes them easy to deal with. More recently we asked C4B to guide us through a complete rebranding process and the construction of our new website. With very short notice and a very tight deadline of a matter of weeks, C4B worked hard and fast to deliver a new website which exceeded our expectations and allowed us to mark a significant business milestone in Cape Town earlier this year.”

Duncan Bullivant
CEO Henderson Risk Group, 2025

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