Blog - Social Media Marketing

Most digital marketing professionals agree that social media is a critically important element of the marketing mix. In 2019, we think it becomes even more crucial, as more and more people look to their own devices for gathering news, reviews...

As outlined in our recent article ‘The Facebook Algorithm Change’, marketers wanting to use Facebook to raise brand visibility and awareness are having to adapt their approach in light of the algorithm changes announced by Mark Zuckerberg at the beginning...

Many marketers are already seeing 2018 as the year when their job just got harder. As if the potential impacts of GDPR were not enough to hamstring their efforts, January 11th brought another far-reaching change that social media marketers will...

Bob Dylan sang ‘Times, they are a changing’ at a slow pace on his guitar back in ‘64. It’s a timeless tune. However, today’s rhythm demands a faster pace – all conducted by the algorithms of social media. The vast...

Here at C4B Media, we often get questions from businesses about online marketing. It’s an area where, regardless of whether you’re testing the waters or have already dived in, there’s always something new to learn. Finding the answers to these questions...

We are currently nearing the end of a 6-month stint providing outsourced marketing services for a long-term client of ours – Equisys. Ahead of a particularly intense period of committed marketing activity, Equisys realised they needed additional marketing resource, that...

As we all get used to the term “President Trump”, analysts are raking over how he confounded the pundits. Whether you feel Hillary lost the election despite winning the popular vote, or that it’s not fair because nearly half of Americans...

When it comes to social media you don’t get more gargantuan than Facebook. Just over a quarter of the earth’s population use the behemoth platform every month – just take a minute to digest that! A while back there was...

Social media has been around a while now; it’s no longer the new kid at school unsure of what to do and where it belongs. It’s grown up, and while it’s still evolving (and given to moments of complete change...

It’s been a more than a decade since Twitter was launched as a simple micro blogging website and in that time it has firmly established itself as a major player in the social media game. For marketers, the platform is...

Facebook is the world’s most successful social network, one that’s continued to go from strength to strength as others have fallen by the wayside. Perhaps one contributing factor to their enduring success is that, despite constantly evolving and developing the...

The phrase “Facebook at work” used to suggest people spending time catching up on the social network rather than actually doing their job. Many companies were so concerned about the potential distraction that they rushed to produce social media use...