Blog - News

Effective strategic marketing planning is fundamental to achieving success. This blog provides an insightful exploration into the process of developing a strong and comprehensive marketing plan.

Welcome to the "Behind the Scenes" section of our newsletter! This is where we peel back the curtain and give you an insider's look at the exciting projects and creative adventures happening at C4B.

In the world of business, finding the right marketing and design agency is akin to assembling a team of masterminds for an intricate heist.

A strong brand identity is essential to the success of your business. It can help you stand out from your competitors and attract new customers. Sounds simple right? One study showed that 85% of organisations have brand guidelines but only 30% actually enforce them, so if you are not paying attention to your brand identity, it’s time to start.

A strong brand identity is essential to the success of your business. It can help you stand out from your competitors and attract new customers. Sounds simple right? One study showed that 85% of organisations have brand guidelines but only 30% actually enforce them, so if you are not paying attention to your brand identity, it’s time to start.

A strong brand identity is essential to the success of your business. It can help you stand out from your competitors and attract new customers. Sounds simple right? One study showed that 85% of organisations have brand guidelines but only 30% actually enforce them, so if you are not paying attention to your brand identity, it’s time to start.

We pay tribute to C4B Media co-founder Julia Brooks As the directors, staff and associates of C4B Media celebrate reaching our 10th birthday, it’s worth remembering the enormous contribution of one of our co-founders, Julia Brooks. Julia’s ‘rarely seen zest...

But you and your brand are still at the heart of everything we do! Anyone who has started business knows what a rewarding and exciting rollercoaster journey it can be. 10 years after C4B Media opened its doors, we take...

Key takeaways As the UK braces for a recession, this can be a tough time for any business. But it is especially difficult for marketing departments. With businesses cutting costs, it can be hard to justify marketing expenditures. However at...

Marketing departments in every organisation need to produce regular performance and analysis reports to satisfy managers that their marketing budget is generating a return. Data on website visitors, their source and behaviour is often a key component of marketing reports,...

Developed by the Japanese automotive company Denso Wave, QR Codes are machine-readable barcodes made up of a combination of black and white squares. They're designed to store URLs or downloadable content and are accessed by the cameras of smartphones.

Have you ever found yourself dreaming of going viral on TikTok with your new product or service? Or are you a charity wanting to reach more donors or campaign for change? It’s the fastest growing social platform in the world,...