Blog - Marketing Strategy

With the world in lockdown, businesses closing and share prices tumbling, business culture has shifted dramatically. Maybe forever. For virtually all of us. Among the many different dilemmas we’re faced with is the decision on what to do about marketing....

If you’ve seen any of our recent blog articles, you’ll know that most of them incorporate a series of points about how to do something specific right or better, e.g. design a landing page, improve your SEO or supercharge your...

“How come we get all these visitors to our website but no leads from it?” It’s a common question, yet the answer could be simple: your hard-earned visitors are not engaging with your content because it doesn’t quickly grab them,...

In case you hadn’t noticed, buyer behaviour is changing. Statistics everywhere back this up. For instance, according to CloudCraze, 89% of B2B businesses attribute their growth to ecommerce; and 48% of B2B businesses sell their full product range online. Furthermore,...

Marketing is one of those business functions that you can have a go at. If it doesn’t go particularly well, you may get away without doing too much harm to your business. But to take it to the next level...

The end of the year is fast approaching and as we prepare to say goodbye to 2017 there’s no better time to plan for an exciting year ahead. However, with so many marketing channels available to you, creating a marketing...

Christmas is a distant memory; we’re starting to think about booking our summer holidays and we’ve only mistakenly put 2016 as the year once in the last week! It’s safe to say we’re firmly entrenched in 2017 now and hopefully...

We’re seeing an all-time high for start-ups in the UK, with new companies being registered at a record pace of 80 an hour. According to research from StartUp Britain (a Government-backed national enterprise campaign) 342,927 new businesses were registered with...

We are currently nearing the end of a 6-month stint providing outsourced marketing services for a long-term client of ours – Equisys. Ahead of a particularly intense period of committed marketing activity, Equisys realised they needed additional marketing resource, that...

When it comes to social media you don’t get more gargantuan than Facebook. Just over a quarter of the earth’s population use the behemoth platform every month – just take a minute to digest that! A while back there was...

Facebook is the world’s most successful social network, one that’s continued to go from strength to strength as others have fallen by the wayside. Perhaps one contributing factor to their enduring success is that, despite constantly evolving and developing the...

Many people equate summer with longer days, for me it’s shorter travel time to work. As soon as the schools break up, I get an extra 15 minutes in bed and still arrive at the office on time. In my...