Blog - Marketing Strategy

The phrase “Facebook at work” used to suggest people spending time catching up on the social network rather than actually doing their job. Many companies were so concerned about the potential distraction that they rushed to produce social media use...

Last month we looked at some specific methods for converting prospects into customers, including using the psychology of pain/pleasure and gratification to ‘push your prospects’ buttons. But if, once you’ve gained those customers, you’re then unable to keep them, you’re...

With roughly 2 billion people using social networks (that’s nearly a quarter of the world’s population), it’s clear to see why having a social media presence for your business is important. The platforms are free to use, but using social...

Social Media and SEO – 3 Things You Need to Know About Social Media & SEO in 2016 The role of social media in SEO is shrouded in mystery and misconceptions. We all know that social media is important to...

Over the past couple of months, we’ve looked at how you can attract prospects and then keep them interested in your brand through your digital marketing. Now you’ve acquired and engaged those prospects though, you need to ‘seal the deal’...

In recent months we have looked at some of the best methods for attracting prospects online. But that’s not even half the battle of digital marketing. Once you’ve attracted those prospects you then need to engage them to ensure they...

Digital marketing is no longer ‘the next big thing’ or ‘something to get round to’. It is the current marketing paradigm, and no business can afford to neglect it. The digital world is however constantly changing, and what worked as...

Did you know that virtually every internet user uses a search engine at least once a day? Why? Because they are searching for something they want to buy, to find a price, to get directions or just gather information. That...

If your business has an internet presence, you probably realise how important digital marketing can be for your success. But digital marketing is not a single, standalone activity; it’s a set of complimentary elements which combine to form an overall...

Google has been synonymous with search for years. (When was the last time you heard someone say ‘I’ll just “bing” that’?) Even when writing this intro, I had to Google ‘common search engines’ to find examples of other popular search...

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By Simon Brooks, 2 June 2015 The use of social media for marketing, as a customer service tool and to conduct market or opinion research would have been unheard of as little as ten years ago. The real power of...