Equisys is a London-based global software company that produces document management and expense management products that help businesses automate manual processes, cut paper use, save time and money and reduce their carbon footprint.
Equisys needed additional, experienced marketing expertise to execute their agreed marketing plans. C4B Media were asked to drive stand visitors at two international trade shows whilst also running a range of lead generation and channel engagement activities.
C4B Media used email marketing, social media and PR before, during and after the events to drive visitors and post-show engagement. We also designed the exhibition stand banners and on-stand collateral. Alongside the tradeshows, C4B Media ran campaigns to drive webinar signups, produced monthly email newsletters and ran channel sales incentives.
- Webinar registrations: target achieved
- Traffic to our tradeshow stands: target achieved
- Attendees at our tradeshow presentation sessions: target achieved
- Product demonstrations delivered: target achieved
- Marketing plan: managed and delivered successfully with all deadlines met.
With a new product just launched to users and global sales channels, we needed solid, dependable marketing expertise in all disciplines to push our strategy forward. C4B Media stepped into assist us at short notice. Only a team of marketers with a full complement of marketing skills and expertise could do this for us, and I knew they would not drop the ball on anything.