Chess ICT

Chess ICT is one of the UK’s leading Telecoms and ICT end to end solution providers and has helped over 30,000 businesses grow through innovative technology and expert advice. Through their acquisition of Foursys, Chess is now also a leader in cybersecurity solutions.

Brief
C4B Media were approached by the then Marketing Director at Foursys to deliver a content marketing strategy, comprising of an editorial plan and multi-channel content development process. Due to our vast experience working with IT and Cybersecurity businesses, Andy also invited our input to the development of the wider company marketing strategy.

Solution
With the strategy agreed, C4B Media commenced the programme of monthly content production including email campaign copy, blog articles, case studies on key clients, PR to attract registrations for the annual SecureTour roadshow events and promotional copy.

C4B Media also;

• Conceived, storyboarded, scripted and produced a major animated video to promote the APMS (Active Protection Management System)
• Ran a series of highly successful Google AdWords campaigns.

Results

• The PPC campaigns delivered over 300% ROI over a six month period
• The content produced by C4B Media generated a high level of brand awareness
• Attendance at SecureTour seminars hit record levels
• Training course sales reached unprecedented new levels
• Product sales of Sophos and other branded products resulted in Foursys gaining numerous industry awards (including Marketing Campaign of the Year) and elevated partner status.

Foursys was acquired by Chess ICT in April 2017 and is now Chess Cybersecurity.

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