Blog - SEO

As outlined in our recent article ‘The Facebook Algorithm Change’, marketers wanting to use Facebook to raise brand visibility and awareness are having to adapt their approach in light of the algorithm changes announced by Mark Zuckerberg at the beginning...

If you’re a small business owner then you know the importance of local trade. While the internet has certainly opened doors for nationwide and international commerce, many service-based businesses still rely heavily on footfall and local reputation.  Before the days...

Social Media and SEO – 3 Things You Need to Know About Social Media & SEO in 2016 The role of social media in SEO is shrouded in mystery and misconceptions. We all know that social media is important to...

By definition, much of this article will appeal to businesses that depend on ‘walk in traffic’ – i.e. retailers and other high street businesses. If that’s your business, you’re bound to find some useful information here, as much of what...

Did you know that virtually every internet user uses a search engine at least once a day? Why? Because they are searching for something they want to buy, to find a price, to get directions or just gather information. That...

Google has been synonymous with search for years. (When was the last time you heard someone say ‘I’ll just “bing” that’?) Even when writing this intro, I had to Google ‘common search engines’ to find examples of other popular search...

By Simon Brooks, 4 September 2015 One of the most frequently asked questions among marketers who include blogs and articles in their marketing plans is “How long should my blog or article be?” The answer seems to be something of...

By Simon Brooks, 23 April 2015 On 21st April 2015, Google launched a new version of their search algorithms with the following statement that they are: “…expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile...

By Nel Berger, 27 November 2014 Is your website getting found? Are you getting enough visitors? Get started with an SEO Assessment from C4B Media. Contact us on 01763 877110

By Simon Brooks, 28 November 2014 We all know the days of companies ‘cheating’ their way to the top of Google rankings are numbered. The days of SEO being about buying dodgy backlinks, stuffing copy with keywords and using ‘spammy’...

By Sadie Moden, 21 October 2014 Spooky fact #1. Bite-sized or a feast? With so much information being constantly fed to us, short, punchy, bite-size content of 300-500 words has, up until now, been deemed as the ideal length. As...

Digital Marketing infographic produced by Emily Sands, Media Studies BA (Hons) student at Anglia Ruskin University, during work experience placement at C4B Media