Blog - Marketing Planning

We are currently nearing the end of a 6-month stint providing outsourced marketing services for a long-term client of ours – Equisys. Ahead of a particularly intense period of committed marketing activity, Equisys realised they needed additional marketing resource, that...

Facebook is the world’s most successful social network, one that’s continued to go from strength to strength as others have fallen by the wayside. Perhaps one contributing factor to their enduring success is that, despite constantly evolving and developing the...

Many people equate summer with longer days, for me it’s shorter travel time to work. As soon as the schools break up, I get an extra 15 minutes in bed and still arrive at the office on time. In my...

The phrase “Facebook at work” used to suggest people spending time catching up on the social network rather than actually doing their job. Many companies were so concerned about the potential distraction that they rushed to produce social media use...

If your business has an internet presence, you probably realise how important digital marketing can be for your success. But digital marketing is not a single, standalone activity; it’s a set of complimentary elements which combine to form an overall...

By Nel Berger, 12 February 2015 Want to get the most out of your social media marketing? Get started with your social media marketing by talking to C4B Media. Contact us on 01763 877110

By Simon Brooks, 30 January 2015 What is your brand value? A tricky question perhaps. The value of your brand is driven by your ethics and values and by the overall experience that your customers have with your company and...

By Simon Brooks, 15 October 2014 Marketers tend to focus on ‘market share’. They should focus more on “attention share”. Getting people to take notice of their messages. Notice, pay attention, listen, watch, read, buy. Last year’s Econsultancy Marketing Budgets...

We often see articles proclaiming that certain forms of marketing are ‘dead’ and that others, such as digital marketing are “the future” of marketing. The latest claim is that “SEO is dead”. All such bold statements are taken with a...

There’s a simple rule with data. If it looks too good to be true, it definitely is. Here’s another. Data is never just data. Sourcing clean, accurate, up to date and properly profiled target data is always one of the...

Tradeshows, exhibitions and events are expensive, time consuming and – let’s face it – a lot of work. The ideal way to make the most of your presence is to have a complete marketing plan for the show, including a...

Keep up with the market or disappear I was at the “Technology for Marketing and Advertising” (TFM & A) event in London last week. An excellent marketing tradeshow, with many experts and luminaries talking about the latest and greatest trends...