Blog - Digital Marketing

If you’re a small business owner then you know the importance of local trade. While the internet has certainly opened doors for nationwide and international commerce, many service-based businesses still rely heavily on footfall and local reputation.  Before the days...

Could 2017 be the year we finally catch up with the future? We’ve been looking a lot recently at marketing trends for 2017: Website Design Trends in 2017, What to Expect For Digital Marketing in 2017 and The Future of...

As we all get used to the term “President Trump”, analysts are raking over how he confounded the pundits. Whether you feel Hillary lost the election despite winning the popular vote, or that it’s not fair because nearly half of Americans...

It’s become such an entrenched part of our culture that it’s hard to believe social networks have only been with us for just over a decade. Initially they reunited us with people we hadn’t seen in years, allowed us to...

Way back in February of this year (that’s before you could catch Pokémon on your phone, before Tim Peake visited space and when you could get 5-1 odds on Leicester winning the premiership) we made some predictions about ‘What should...

Digital marketing is no longer ‘the next big thing’ or ‘something to get round to’. It is the current marketing paradigm, and no business can afford to neglect it. The digital world is however constantly changing, and what worked as...

If your business has an internet presence, you probably realise how important digital marketing can be for your success. But digital marketing is not a single, standalone activity; it’s a set of complimentary elements which combine to form an overall...

by Georgie Hodge, Marketing Intern, 30 October 2015 Happy Halloween! Take a look at our six spooky facts about content marketing.

By Simon Brooks, 20 May 2015   You need to attract and engage potential customers in order to convert them into sales. Right? So what better way to do it than sharing content that educates, informs or entertains them and...

By Nel Berger, 27 November 2014 Is your website getting found? Are you getting enough visitors? Get started with an SEO Assessment from C4B Media. Contact us on 01763 877110

By Sadie Moden, 21 October 2014 Spooky fact #1. Bite-sized or a feast? With so much information being constantly fed to us, short, punchy, bite-size content of 300-500 words has, up until now, been deemed as the ideal length. As...

By Simon Brooks, 15 October 2014 Marketers tend to focus on ‘market share’. They should focus more on “attention share”. Getting people to take notice of their messages. Notice, pay attention, listen, watch, read, buy. Last year’s Econsultancy Marketing Budgets...