Blog - Content Marketing

Content underpins many - if not all - marketing activities. But what kind of content works best? Is it useful for all types of organisation?

Writing an article is easy. Just fill a page with 1000 words, right? Writing a compelling blog that people will actually want to read is a bit trickier, of course, but with practice, the right topics and a touch of...

If you’ve seen any of our recent blog articles, you’ll know that most of them incorporate a series of points about how to do something specific right or better, e.g. design a landing page, improve your SEO or supercharge your...

Most digital marketing professionals agree that social media is a critically important element of the marketing mix. In 2019, we think it becomes even more crucial, as more and more people look to their own devices for gathering news, reviews...

In case you hadn’t noticed, buyer behaviour is changing. Statistics everywhere back this up. For instance, according to CloudCraze, 89% of B2B businesses attribute their growth to ecommerce; and 48% of B2B businesses sell their full product range online. Furthermore,...

Content marketing is the lifeblood of most online businesses, and should be at the heart of online promotional activities whether you’re a small business or a large international brand. There are many good reasons for using content marketing and in...

by Georgie Hodge, Marketing Intern, 30 October 2015 Happy Halloween! Take a look at our six spooky facts about content marketing.

By Simon Brooks, 4 September 2015 One of the most frequently asked questions among marketers who include blogs and articles in their marketing plans is “How long should my blog or article be?” The answer seems to be something of...

By Simon Brooks, 20 May 2015   You need to attract and engage potential customers in order to convert them into sales. Right? So what better way to do it than sharing content that educates, informs or entertains them and...

A fascinating infographic from Salesforce about the psychology of brand preference. Via Salesforce

By Nel Berger, 12 February 2015 Want to get the most out of your social media marketing? Get started with your social media marketing by talking to C4B Media. Contact us on 01763 877110

By Simon Brooks, 30 January 2015 What is your brand value? A tricky question perhaps. The value of your brand is driven by your ethics and values and by the overall experience that your customers have with your company and...