ARDEX

Ardex is a specialist national manufacturer of construction materials for tiling, flooring and general construction.

C4B help Ardex promote their products to the construction sector, designing creative campaigns that help them stand out from competitors and grab attention in a memorable way.

Services provided include impactful creative design concepts and execution for product launches, brand awareness, sales promotions and reputation management.

It all started with a simple design brief for Arditex flooring. C4B were tasked with creating a POS campaign design concept for retail trade counters and a consistently themed email marketing campaign to their trade database. The resulting campaign exceeded expectations and got the target audience talking.

C4B came up with a widely praised and highly successful “Think Red, Think ARDEX” campaign. It exploded onto social media and ran over three subsequent years, playing on the theme of Ardex’s RED packaging to deliver a key POS visual and brand recall using the words PREDICTABILITY / CREDIBILITY / INCREDIBILITY.

Ardex now use C4B’s creative services to support the growth of their trade counter distribution, helping them get into more stores and build trade visibility. Our other bold creative designs include graphics for display windows and lorries, floor stickers, bus stop signs, trade counters, animated social ads, product packaging and email campaigns.

“We approached C4B about creative support, and they have quickly become a trustworthy and reliable marketing partner. C4B bring a fresh approach and breathe life into our campaigns and product launches.“

Lee Hayward
Head of Marketing Ardex UK