CAFCASS

Cafcass represents children in family court cases in England, independently advising family courts about what is safe for children and in their best interests and making sure that children’s voices are heard at the heart of the family court setting.

Design is nothing without brand strategy, and for over a decade C4B has worked with Cafcass to design and produce their annual reports, create bespoke illustrations for their head offices, produce videos and manage their brand portfolio. We’ve also designed and produced their quarterly newsletters.

We’ve helped Cafcass to communicate their work to their stakeholders in a clear, concise and engaging way. We’ve also helped to raise awareness of the important work that Cafcass does to ensure children’s voices are heard in the family court system.

Cafcass is a large organisation with a complex brand structure, so when it came to developing a clear brand strategy, we had to get creative. We reviewed the existing brand strategy, identified areas of inconsistency and developed a plan to bring the brands into line. We also produced final brand guidelines that were rolled out across the organisation.

Our work helped Cafcass to achieve a consistent brand identity, which raised awareness of the organisation’s work and streamlined the use of its brand elements across the organisation.