Cafcass represents children in family court cases in England, independently advising family courts about what is safe for children and in their best interests and making sure that children’s voices are heard at the heart of the family court setting.

Design is nothing without brand strategy, and for over a decade C4B has worked with Cafcass to design and produce their annual reports, create bespoke illustrations for their head offices, produce videos and manage their brand portfolio. We’ve also designed and produced their quarterly newsletters.

Building brands that last

  • Trusted partner for over 15 years.
  • Understanding the complex needs and legal boundaries in charity marketing.
  • Working with the client to define and evolve a complex brand strategy.
  • Improving engagement with internal and external stakeholders.
  • Communicating a clear message in an often sensitive environment.

We’ve helped Cafcass to communicate their work to their stakeholders in a clear, concise and engaging way. We’ve also helped to raise awareness of the important work that Cafcass does to ensure children’s voices are heard in the family court system.

Cafcass is a large organisation with a complex brand structure, so when it came to developing a clear brand strategy, we had to get creative. We reviewed the existing brand strategy, identified areas of inconsistency and developed a plan to bring the brands into line. We also produced final brand guidelines that were rolled out across the organisation.

Our work helped Cafcass to achieve a consistent brand identity, which raised awareness of the organisation’s work and streamlined the use of its brand elements across the organisation.

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C4B quickly grasped what we wanted to achieve for the children and families we work with. They delivered a high-impact product within a short timeframe, were responsive to our feedback and approached the project with genuine enthusiasm as well as a critical eye to detail and finishing. The story wall and feedback tree have been so popular – kids are loving writing all over them!


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