The Children and Family Court Advisory and Support Service (CAFCASS) is a non-departmental public body for England and Wales set up to safeguard and promote the welfare of children involved in family court proceedings.

Branding a ‘story wall’ for Cafcass


A non-departmental public body for England and Wales, Cafcass was set up to safeguard and promote the welfare of children involved in family court proceedings.

The brief

Cafcass approached C4B Media to design and manage the production of a ‘story wall’ in their new London offices. The objective of the wall was to bring to life an area were children were taken to have discussions about the court case they were a part of and help them to understand the process. Children often would feel intimidated and nervous about these discussions, the wall therefore needed to help make them feel at ease.

Cafcass also required a brand refresh in order to promote their image as a modern, client focussed organisation with children at the heart of what they do. C4B Media developed a number of concepts and the chosen route was incorporated into the design of the wall.

Simplicity was also key, the images needed to tell a story in a way which could be grasped by young children using the service. The materials needed to be durable due to the high footfall location and there was a requirement to be able to be add to the wall as the brand developed.

Timescales were short due to the project being part of an office move. C4B Media needed to liaise with the interior design agency to ensure that the fit out complemented the rest of the office space.

Ultimately, the wall needed to break the ice with the children, make them feel at ease and also that they were in an informal environment in which they could discuss their case and raise concerns freely.

The solution

C4B Media put children at the centre of the creative design. The story was developed around the thoughts and feelings of a child going through a court case. The story focusses around a young girl who worries about things such as her grandmother, her friends and her dog. It highlights that these types of things can often be overlooked by adults and helps children to identify with this character.

As the story progresses, it shows how Cafcass can help and what process the children will go through. Interactive features were developed such as a feedback tree and mailbox. These help to engage the children and encourage them to provide their views. Parts of the wall are also in the teapoint area of the offices where a tree on magnetic wallpaper with writable leaves is available for children.

The end result was a striking design which transformed the space where it was installed. It was functional and interactive and provided parents, children, professionals and journalists with an attractive environment that effectively represented Cafcass.

The project included design conception, project management, artwork, print handling and installation. C4B Media also worked with a specialist story wall company and other agencies to ensure the finished product was high quality, durable and on time.

The project was also showcased in The Guardian.

In addition to the above, C4B Media has also worked with Cafcass on a number of other projects. These have included;

Annual reports – an example of which included an interactive die cut door in order to engage families
Z card for children – to explain the service and provide contact details
Monthly newsletters – design and fulfilment


C4B quickly grasped what we wanted to achieve for the children and families we work with. They delivered a high-impact product within a short timeframe, were responsive to our feedback and approached the project with genuine enthusiasm as well as a critical eye to detail and finishing. The story wall and feedback tree have been so popular – kids are loving writing all over them!

Colette Jacobs - Head of Communications, Cafcass

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