Cafcass

The Challenge

Cafcass needed an annual report that could meet strict statutory requirements while improving accessibility and engagement across a wider stakeholder audience.

Key challenges included:

• Simplifying complex operational and financial data
• Engaging audiences beyond statutory stakeholders
• Communicating impact through data and storytelling
• Adding warmth to a formal publication
• Delivering to tight reporting deadlines

The Solution

We developed a structured editorial and design approach that balanced compliance with clear, engaging storytelling.

Our support included:

• Report concept and page design
• Content structuring and hierarchy
• Infographics and data visualisation
• Bespoke illustration suite
• Brand consistency and quality control
• Artwork production and stakeholder amends

Custom illustrations brought key themes to life, adding personality while supporting accessibility and engagement.

The Outcome

The finished report delivers a clear, professional overview of Cafcass’s performance, impact, and priorities.

The publication helps Cafcass to:

• Communicate key messages more clearly
• Simplify complex information
• Showcase impact on children and families
• Improve reader engagement
• Strengthen a consistent corporate brand
• Support stakeholder engagement with a high-quality report