Urban Bar

Premium glassware and barware for hospitality & home

Urban Bar design world-class barware and glassware for the hospitality industry and consumer at home.

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The brief
Urban Bar came to C4B Media for our design and marketing expertise to help them with their overall marketing, advertising and launch of new products. Goals were to increase levels of national and international brand visibility, increase sales and collaborate with relevant influencers.

Solution

  • Brand consistency across all online and offline marketing channels
  • Design of social media graphics, page assets & website banners
  • Design for printed publication advertising
  • Creation of a humanised and engaged online presence
  • Targeted social media advertising and channel management; to grow brand awareness, drive local and national engagement and website sales
  • Social media customer service
  • Influencer engagement & management
  • Promotional marketing

Results/Output

  • The design, execution and management of a successful Instagram Live session with word renowned mixologists and bartenders
  • Collaborations with international nano & micro-influencers.
  • Launch of a new range of snacks and soft drinks in Autumn 2020
  • Creation of the highly engaging “Urban Bar At Home” series – driving traffic and awareness to the online shop (particularly pertinent during the pandemic)
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Memorable marketing for this season and beyond

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