A group was set up to promote Royston town as a place to visit, whether it was to eat, drink, shop or stay.
Brief
The driving force behind the “Royston Town” project was to increase footfall into the town but also to have all information about Royston town in one place. Initially C4B were asked to design a logo so the town had an identity. The next part of the brief was to develop a new and responsive website optimised for mobile devices, which was easy to navigate.
Our Solution
A briefing workshop was carried out to understand the issues and the objectives trying to be met. The brand development was important in order to give Royston Town an identity, together with the new logo. We then developed a responsive WordPress website that had information about the town including “what’s on”, an “eat, drink, shop” section, where to stay and a list of businesses in the town.
Results
The responsive website, launched at the end of 2016, provides a great user experience across desktop, tablet and mobile devices. The site is easy to navigate and optimised to increase traffic. Nearly 16000 users visited the Royston Town website in the first year of going live. The website is constantly evolving to improve traffic and the visitor experience.
View Website
www.roystontown.com
Let's chat!
Book a discovery call.
We'd love to learn more about your business and how we can help you achieve your goals. Book a discovery call today to see if we could be your trusted partner.
Call us
01763 877110
Send us an email
hello@c4bmedia.com
Mercy Ships
ARDEX
Find Out More
Find Out More
At C4B Media we want to assure you that you can trust us to look after your data.
Our Privacy Statement and Collection of Personal Data policy provide information about how we collect, use and store your data.