A group was set up to promote Royston town as a place to visit, whether it was to eat, drink, shop or stay.
The driving force behind the “Royston Town” project was to increase footfall into the town but also to have all information about Royston town in one place. Initially C4B were asked to design a logo so the town had an identity. The next part of the brief was to develop a new and responsive website optimised for mobile devices, which was easy to navigate.
A briefing workshop was carried out to understand the issues and the objectives trying to be met. The brand development was important in order to give Royston Town an identity, together with the new logo. We then developed a responsive WordPress website that had information about the town including “what’s on”, an “eat, drink, shop” section, where to stay and a list of businesses in the town.
The responsive website, launched at the end of 2016, provides a great user experience across desktop, tablet and mobile devices. The site is easy to navigate and optimised to increase traffic. Nearly 16000 users visited the Royston Town website in the first year of going live. The website is constantly evolving to improve traffic and the visitor experience.