Royston First

Business Improvement District for Royston. We’ve been working with this client for over 10 years and have developed the logo, web design and development, and all the printed material they use for local events and promotions.

Royston First Logo
Prospectus Design

Royston First is a Business Improvement District (BID) which was introduced to support the delivery of initiatives locally, beneficial to the business community.

Find out more

As part of our brief, we were tasked with marketing four free family events that occur in the town throughout the year. All the events are themed and in a “town trail” format. The objective is to increase footfall into the town.

Our Solution
The scope of the project included:

  • Event staff management
  • Developing a marketing strategy for each event
  • Creating all the marketing collateral
  • Communicating with local businesses
  • Liaising with the press
  • Promoting the event in the local area including all the schools

The first Xmas trail had 150 children participating which increased to over 450 children with marketing from C4B. This potentially increased the footfall into the town on that particular day to around 1000 people.

View website

Royston First Prospectus Graphics
Royston First Prospectus Design
Royston First Website Design

Memorable marketing for this season and beyond

Illustrated dog

At C4B Media we want to assure you that you can trust us to look after your data.

Our Privacy Statement and Collection of Personal Data policy provide information about how we collect, use and store your data.