Based in Düsseldorf, Germany Commerz Real AG provides real estate leasing and financing solutions for commercial properties and infrastructure facilities.
After 2 years of unsuccessful efforts to find a tenant for its 240,000 sq ft RDC240 warehouse in Harlow by ‘traditional’ estate agents, Commerz Real AG needed some new thinking. So they appointed C4B Media to conceive and execute a multi-channel marketing campaign to attract potential tenants and generate viewings for this state-of-the-art warehouse.
C4B Media created a compelling sales proposition and designed a fresh-looking brand style. The branding was deployed across printed materials and a new website as well as other media. Using a targeted PR and social media outreach and communications campaign, we then promoted the warehouse direct to relevant contacts throughout the UK.
In just 4 months, C4B Media achieved what successive estate agents had been unable to do in 2 years. Following a number of enquiries and warehouse viewings, the promotional campaign generated interest across the UK from suitable tenants resulting in a sale of the warehouse – enabling the client to make a solid return on the investment in marketing.