Prototype Projects is a prototyping bureau providing a wide range of services including rapid prototyping, 3D printing, CNC machining, vacuum casting, model making and laser cutting.
We started working with Prototype Projects over 10 years ago with a simple brief to generate leads using telemarketing. Over time, the core brief to develop sales opportunities has not changed, but the scale and marketing methods employed have evolved considerably.
C4B Media has become the marketing team of Prototype Projects. Marketing is managed through a comprehensive annual marketing strategy and plan. Results and KPI performance are reported and reviewed by C4B Media at a monthly marketing meeting with the company management team.
Marketing activities undertaken include management of the PP website, SEO, social media presence, content creation, video production, PR and email campaigns and customer newsletters. All marketing collateral, corporation stationery, uniforms, building signage and vehicle livery is designed and supplied by us.
The KPIs agreed with Prototype Projects continue to show improvement year on year:
- Unique website visitors: 72% increase
- New quote requests: 21% increase
- New quote conversions: 26% increase
A major milestone in the company’s development was the opening of a specialist 3D printing suite in 2016 by local MP Sir Oliver Heald.